Store profile
What is More than a backpack (morethanabackpack.com)?
More than a backpack (morethanabackpack.com) is a Travel store on Shopify, based in United Kingdom, created in March 2019. SimilarWeb measured 47,373 visits to morethanabackpack.com in Sep 2026. That was down 39% on the month before. AdLibrarySpy has recorded 8 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Apple Pay, Arrive and Cloudflare and carries 57 products.
Live store facts · read November 5, 2026
See the full More than a backpack dossierTraffic
SimilarWeb measured 47,373 monthly visits to the exact host morethanabackpack.com in Sep 2026. That was down 39% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from United States (78%), Canada (7%) and Vietnam (7%).
Advertising on Meta
8 live Meta ads were running for morethanabackpack.com when the index last counted, and AdLibrarySpy holds 21 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.
Platform and tech stack
morethanabackpack.com is built on Shopify.
Its storefront lists 57 products and an average price around £48.77.
- Apps: Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Google Pay, Klarna, Omnisend and ParcelPanel
- Tracking pixels: Bing Ads, Elevar, Google Adsense, Google Ads Pixel, Google Analytics, Google Tag Manager, Pinterest Pixel and TikTok Pixel
Company and trust
More than a backpack was created in March 2019 and is based in United Kingdom.
Similar stores
Stores in the same Travel space at a comparable scale, by measured traffic:
- Salkan (discoversalkan.com) — 54,839 monthly visits
- La boutique numéro #1 dans la vente de sacs cabine (sac-cabine.com) — 55,800 monthly visits
- Antler Global (global.antler.com) — 56,367 monthly visits
- Ronatelli (ronatelli.com) — 58,675 monthly visits
- Brahm Collection (brahmcollection.com) — 59,686 monthly visits
- JanSport UK (jansport.co.uk) — 59,933 monthly visits
Questions
- How much traffic does morethanabackpack.com get?
- morethanabackpack.com had 47,373 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 39% on the month before.
- Is More than a backpack running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 8 live Meta ads for morethanabackpack.com in the Meta Ad Library.
- What platform is morethanabackpack.com built on?
- morethanabackpack.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, Cloudflare, Cloudflare CDN and Google Pay.
- When was More than a backpack created, and where is it based?
- More than a backpack was created in 2019 and is based in United Kingdom.
- Which tracking pixels does morethanabackpack.com use?
- Bing Ads, Elevar, Google Adsense, Google Ads Pixel, Google Analytics and Google Tag Manager were found on its homepage.
- What stores are similar to More than a backpack?
- Salkan, La boutique numéro #1 dans la vente de sacs cabine, Antler Global, Ronatelli and Brahm Collection, in the same Travel niche at a similar traffic level.
Related
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