How much traffic does mueller.de get?

mueller.de had 5,357,091 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 2% on the month before.

Is MÜLLER running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 105 live Meta ads for mueller.de in the Meta Ad Library.

When was MÜLLER created, and where is it based?

MÜLLER was created in 2017 and is based in Germany.

Which tracking pixels does mueller.de use?

Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and The Trade Desk were found on its homepage.

What stores are similar to MÜLLER?

parfumdreams, Willkommen bei Philips Deutschland, Parfum-Zentrum.de, Online-Shop für Naturkosmetik and Parfümerie Pieper, in the same Make-Up & Cosmetics niche at a similar traffic level.

Store profile

What is MÜLLER (mueller.de)?

Name: What is MÜLLER (mueller.de)?
Creator: AdLibrarySpy

MÜLLER (mueller.de) is a Make-Up & Cosmetics store, based in Germany, created in October 2017. SimilarWeb measured 5,357,091 visits to mueller.de in Sep 2026. That was down 2% on the month before. AdLibrarySpy has recorded 105 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Emarsys, Fastly CDN and Usercentrics and carries 7,509 products.

Live store facts · read November 4, 2026

See the full MÜLLER dossier

Traffic

SimilarWeb measured 5,357,091 monthly visits to the exact host mueller.de in Sep 2026. That was down 2% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Germany (88%), Austria (2%) and Switzerland (2%).

Advertising on Meta

105 live Meta ads were running for mueller.de when the index last counted, and AdLibrarySpy holds 104 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 7,509 products.

Apps: Emarsys, Fastly CDN, Usercentrics and Zendesk
Tracking pixels: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, The Trade Desk and TikTok Pixel

Company and trust

MÜLLER was created in October 2017 and is based in Germany.

Similar stores

Stores in the same Make-Up & Cosmetics space at a comparable scale, by measured traffic:

parfumdreams (parfumdreams.de) — 1,210,610 monthly visits
Willkommen bei Philips Deutschland (philips.de) — 1,182,579 monthly visits
Parfum-Zentrum.de (parfum-zentrum.de) — 805,917 monthly visits
Online-Shop für Naturkosmetik (yves-rocher.de) — 408,392 monthly visits
Parfümerie Pieper (pieper.de) — 301,961 monthly visits
Kosmetik & Parfum im Onlineshop MAKEUP kaufen (makeupstore.de) — 275,886 monthly visits

Questions

How much traffic does mueller.de get?: mueller.de had 5,357,091 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 2% on the month before.
Is MÜLLER running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 105 live Meta ads for mueller.de in the Meta Ad Library.
When was MÜLLER created, and where is it based?: MÜLLER was created in 2017 and is based in Germany.
Which tracking pixels does mueller.de use?: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and The Trade Desk were found on its homepage.
What stores are similar to MÜLLER?: parfumdreams, Willkommen bei Philips Deutschland, Parfum-Zentrum.de, Online-Shop für Naturkosmetik and Parfümerie Pieper, in the same Make-Up & Cosmetics niche at a similar traffic level.

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