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Store profile

What is MUTHA® (mutha.com)?

MUTHA® (mutha.com) is a Skin & Nail Care store on Shopify, based in United States, created in September 2019. SimilarWeb measured 29,684 visits to mutha.com in Sep 2026. That was down 4% on the month before. AdLibrarySpy has recorded 227 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Arrive, Cloudflare and Cloudflare CDN and carries 48 products.

Live store facts · read November 6, 2026

See the full MUTHA® dossier

Traffic

SimilarWeb measured 29,684 monthly visits to the exact host mutha.com in Sep 2026. That was down 4% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (68%), United Kingdom (16%) and India (12%).

Advertising on Meta

227 live Meta ads were running for mutha.com when the index last counted, and AdLibrarySpy holds 95 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

mutha.com is built on Shopify.

Its storefront lists 48 products and an average price around $87.60.

  • Apps: Arrive, Cloudflare, Cloudflare CDN, Google Workspace, Gorgias, Impact, Klaviyo and ReCharge
  • Tracking pixels: AppLovin AXON Pixel, Google Adsense, Google Ads Pixel, Pinterest Pixel and TikTok Pixel

Company and trust

MUTHA® was created in September 2019 and is based in United States.

Similar stores

Stores in the same Skin & Nail Care space at a comparable scale, by measured traffic:

  • Titan Fitness (titan.fitness) — 831,651 monthly visits
  • Olive and June (oliveandjune.com) — 832,072 monthly visits
  • MERIT Beauty (meritbeauty.com) — 839,130 monthly visits
  • ILIA Beauty (iliabeauty.com) — 846,806 monthly visits
  • Body Jewelry, belly button rings, body piercing jewelry, nose rings (bodycandy.com) — 853,610 monthly visits
  • Morphe (morphe.com) — 855,899 monthly visits

Questions

How much traffic does mutha.com get?
mutha.com had 29,684 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 4% on the month before.
Is MUTHA® running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 227 live Meta ads for mutha.com in the Meta Ad Library.
What platform is mutha.com built on?
mutha.com runs on Shopify. Apps detected on its homepage include Arrive, Cloudflare, Cloudflare CDN, Google Workspace and Gorgias.
When was MUTHA® created, and where is it based?
MUTHA® was created in 2019 and is based in United States.
Which tracking pixels does mutha.com use?
AppLovin AXON Pixel, Google Adsense, Google Ads Pixel, Pinterest Pixel and TikTok Pixel were found on its homepage.
What stores are similar to MUTHA®?
Titan Fitness, Olive and June, MERIT Beauty, ILIA Beauty and Body Jewelry, belly button rings, body piercing jewelry, nose rings, in the same Skin & Nail Care niche at a similar traffic level.
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