How much traffic does obi.de get?

obi.de had 11,092,028 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 19% on the month before.

Is OBI Baumarkt & Onlineshop running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 2 live Meta ads for obi.de in the Meta Ad Library.

When was OBI Baumarkt & Onlineshop created, and where is it based?

OBI Baumarkt & Onlineshop was created in 2016 and is based in Germany.

Which tracking pixels does obi.de use?

Google Tag Manager and Hotjar were found on its homepage.

What stores are similar to OBI Baumarkt & Onlineshop?

XXXLutz, home24, toom Baumarkt: Onlineshop & in deiner Nähe, Mein schöner Garten: Pflanzen, Garten & Gartentipps and BAUR Online Shop, in the same Gardening & Landscaping niche at a similar traffic level.

Store profile

What is OBI Baumarkt & Onlineshop (obi.de)?

Name: What is OBI Baumarkt & Onlineshop (obi.de)?
Creator: AdLibrarySpy

OBI Baumarkt & Onlineshop (obi.de) is a Gardening & Landscaping store, based in Germany, created in December 2016. SimilarWeb measured 11,092,028 visits to obi.de in Sep 2026. That was down 19% on the month before. AdLibrarySpy has recorded 2 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Dynamic Yield, Emarsys and Google Pay and carries 1,785 products.

Live store facts · read November 5, 2026

See the full OBI Baumarkt & Onlineshop dossier

Traffic

SimilarWeb measured 11,092,028 monthly visits to the exact host obi.de in Sep 2026. That was down 19% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Germany (93%), Switzerland (2%) and Austria (1%).

Advertising on Meta

2 live Meta ads were running for obi.de when the index last counted, and AdLibrarySpy holds 56 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 1,785 products.

Apps: Dynamic Yield, Emarsys, Google Pay, Google Workspace and Kameleoon
Tracking pixels: Google Tag Manager and Hotjar

Company and trust

OBI Baumarkt & Onlineshop was created in December 2016 and is based in Germany.

Similar stores

Stores in the same Gardening & Landscaping space at a comparable scale, by measured traffic:

XXXLutz (xxxlutz.de) — 9,223,117 monthly visits
home24 (home24.de) — 7,505,490 monthly visits
toom Baumarkt: Onlineshop & in deiner Nähe (toom.de) — 5,188,136 monthly visits
Mein schöner Garten: Pflanzen, Garten & Gartentipps (mein-schoener-garten.de) — 5,132,112 monthly visits
BAUR Online Shop (baur.de) — 3,478,274 monthly visits
Joybuy Risk Control (joybuy.de) — 3,466,348 monthly visits

Questions

How much traffic does obi.de get?: obi.de had 11,092,028 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 19% on the month before.
Is OBI Baumarkt & Onlineshop running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 2 live Meta ads for obi.de in the Meta Ad Library.
When was OBI Baumarkt & Onlineshop created, and where is it based?: OBI Baumarkt & Onlineshop was created in 2016 and is based in Germany.
Which tracking pixels does obi.de use?: Google Tag Manager and Hotjar were found on its homepage.
What stores are similar to OBI Baumarkt & Onlineshop?: XXXLutz, home24, toom Baumarkt: Onlineshop & in deiner Nähe, Mein schöner Garten: Pflanzen, Garten & Gartentipps and BAUR Online Shop, in the same Gardening & Landscaping niche at a similar traffic level.

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