How much traffic does olay.com get?

olay.com had 322,326 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 12% on the month before.

Is OLAY Official Site running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 16 live Meta ads for olay.com in the Meta Ad Library.

What platform is olay.com built on?

olay.com runs on Shopify. Apps detected on its homepage include ABTasty, Afterpay, Algolia, Apple Pay and Arrive.

When was OLAY Official Site created, and where is it based?

OLAY Official Site was created in 2016 and is based in United States.

Which tracking pixels does olay.com use?

Google Tag Manager was found on its homepage.

What stores are similar to OLAY Official Site?

ColourPop® Cosmetics, Clinique®, Forge Men®, Jones Road Beauty and WONDERSKIN, in the same Skin & Nail Care niche at a similar traffic level.

Store profile

What is OLAY Official Site (olay.com)?

Name: What is OLAY Official Site (olay.com)?
Creator: AdLibrarySpy

OLAY Official Site (olay.com) is a Skin & Nail Care store on Shopify, based in United States, created in December 2016. SimilarWeb measured 322,326 visits to olay.com in Sep 2026. That was up 12% on the month before. AdLibrarySpy has recorded 16 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs ABTasty, Afterpay and Algolia and carries 168 products.

Live store facts · read November 5, 2026

See the full OLAY Official Site dossier

Traffic

SimilarWeb measured 322,326 monthly visits to the exact host olay.com in Sep 2026. That was up 12% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (73%), India (4%) and Philippines (3%).

Advertising on Meta

16 live Meta ads were running for olay.com when the index last counted, and AdLibrarySpy holds 288 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

olay.com is built on Shopify.

Its storefront lists 168 products and an average price around $36.44.

Apps: ABTasty, Afterpay, Algolia, Apple Pay, Arrive, Attentive, Bazaarvoice and Cloudflare
Tracking pixels: Google Tag Manager

Company and trust

OLAY Official Site was created in December 2016 and is based in United States.

Similar stores

Stores in the same Skin & Nail Care space at a comparable scale, by measured traffic:

ColourPop® Cosmetics (colourpop.com) — 2,144,173 monthly visits
Clinique® (clinique.com) — 2,167,916 monthly visits
Forge Men® (try-forge.com) — 2,169,307 monthly visits
Jones Road Beauty (jonesroadbeauty.com) — 2,169,774 monthly visits
WONDERSKIN (wonderskin.com) — 2,331,766 monthly visits
Dolce Vita® Official Site (dolcevita.com) — 2,392,011 monthly visits

Questions

How much traffic does olay.com get?: olay.com had 322,326 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 12% on the month before.
Is OLAY Official Site running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 16 live Meta ads for olay.com in the Meta Ad Library.
What platform is olay.com built on?: olay.com runs on Shopify. Apps detected on its homepage include ABTasty, Afterpay, Algolia, Apple Pay and Arrive.
When was OLAY Official Site created, and where is it based?: OLAY Official Site was created in 2016 and is based in United States.
Which tracking pixels does olay.com use?: Google Tag Manager was found on its homepage.
What stores are similar to OLAY Official Site?: ColourPop® Cosmetics, Clinique®, Forge Men®, Jones Road Beauty and WONDERSKIN, in the same Skin & Nail Care niche at a similar traffic level.

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