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Store profile

What is Out of the Blue (otheblue.com)?

Out of the Blue (otheblue.com) is a Apparel store on Shopify, based in United States, created in July 2019. SimilarWeb measured 2,817 visits to otheblue.com in Sep 2026. That was down 45% on the month before. AdLibrarySpy has recorded 270 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Apple Pay, Arrive and Cloudflare and carries 60 products.

Live store facts · read November 3, 2026

See the full Out of the Blue dossier

Traffic

SimilarWeb measured 2,817 monthly visits to the exact host otheblue.com in Sep 2026. That was down 45% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (100%).

Advertising on Meta

270 live Meta ads were running for otheblue.com when the index last counted, and AdLibrarySpy holds 157 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

otheblue.com is built on Shopify.

Its storefront lists 60 products and an average price around $124.41.

  • Apps: Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Google Pay, Google Workspace, Judge.me and Klaviyo
  • Tracking pixels: Facebook Pixel, Google Adsense, Google Ads Pixel, Microsoft Clarity, Pinterest Pixel, TikTok Pixel and Triple Whale

Company and trust

Out of the Blue was created in July 2019 and is based in United States.

Similar stores

Stores in the same Apparel space at a comparable scale, by measured traffic:

  • All American Clothing (allamericanclothing.com) — 98,414 monthly visits
  • Soof & Bloom (soofandbloom.com) — 98,462 monthly visits
  • Fondvue (fondvue.com) — 98,465 monthly visits
  • Patch Collection (patchcollection.com) — 98,611 monthly visits
  • SOLE PLAY ATL (soleplayatl.com) — 98,657 monthly visits
  • BREDA (breda.com) — 98,708 monthly visits

Questions

How much traffic does otheblue.com get?
otheblue.com had 2,817 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 45% on the month before.
Is Out of the Blue running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 270 live Meta ads for otheblue.com in the Meta Ad Library.
What platform is otheblue.com built on?
otheblue.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, Cloudflare, Cloudflare CDN and Google Pay.
When was Out of the Blue created, and where is it based?
Out of the Blue was created in 2019 and is based in United States.
Which tracking pixels does otheblue.com use?
Facebook Pixel, Google Adsense, Google Ads Pixel, Microsoft Clarity, Pinterest Pixel and TikTok Pixel were found on its homepage.
What stores are similar to Out of the Blue?
All American Clothing, Soof & Bloom, Fondvue, Patch Collection and SOLE PLAY ATL, in the same Apparel niche at a similar traffic level.
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