Follow me on X. @sangngqang

Store profile

What is OVERKILL (overkillshop.com)?

OVERKILL (overkillshop.com) is a Athletic Apparel store on Shopify, based in Germany, created in August 2019. SimilarWeb measured 328,517 visits to overkillshop.com in Sep 2026. That was up 5% on the month before. AdLibrarySpy has recorded 2 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Apple Pay, Arrive and Cloudflare and carries 25,001 products.

Live store facts · read October 31, 2026

See the full OVERKILL dossier

Traffic

SimilarWeb measured 328,517 monthly visits to the exact host overkillshop.com in Sep 2026. That was up 5% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Germany (36%), United States (6%) and Spain (6%).

Advertising on Meta

2 live Meta ads were running for overkillshop.com when the index last counted, and AdLibrarySpy holds 2 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

overkillshop.com is built on Shopify.

Its storefront lists 25,001 products and an average price around €89.63.

  • Apps: Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Cookiebot, Google Pay, Klarna and Klaviyo
  • Tracking pixels: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics, Google Analytics 4, Google Tag Manager and Microsoft Clarity

Company and trust

OVERKILL was created in August 2019 and is based in Germany.

It holds a 3.0-star rating across 180 reviews.

Similar stores

Stores in the same Athletic Apparel space at a comparable scale, by measured traffic:

  • PESOCLO (pesoclo.com) — 380,789 monthly visits
  • Sneaker Online Shop (de.afew-store.com) — 381,896 monthly visits
  • Ryzon (ryzon.net) — 399,760 monthly visits
  • StahlGear® Offizielle Website (stahlgear.de) — 406,558 monthly visits
  • Horror-Shop.com (horror-shop.com) — 418,641 monthly visits
  • Trendt Vision (trendtvision.com) — 431,627 monthly visits

Questions

How much traffic does overkillshop.com get?
overkillshop.com had 328,517 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 5% on the month before.
Is OVERKILL running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 2 live Meta ads for overkillshop.com in the Meta Ad Library.
What platform is overkillshop.com built on?
overkillshop.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, Cloudflare, Cloudflare CDN and Cookiebot.
When was OVERKILL created, and where is it based?
OVERKILL was created in 2019 and is based in Germany.
Which tracking pixels does overkillshop.com use?
Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics and Google Analytics 4 were found on its homepage.
What stores are similar to OVERKILL?
PESOCLO, Sneaker Online Shop, Ryzon, StahlGear® Offizielle Website and Horror-Shop.com, in the same Athletic Apparel niche at a similar traffic level.
Track overkillshop.com

Get a snapshot feed of its new ads, catalogue changes and traffic, save it to your workspace, and compare it with competitors — free, no card.

Start tracking free