How much traffic does playtex.fr get?

playtex.fr had 82,281 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 23% on the month before.

Is PLAYTEX® running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 3 live Meta ads for playtex.fr in the Meta Ad Library.

What platform is playtex.fr built on?

playtex.fr runs on Shopify. Apps detected on its homepage include accessiBe, Apple Pay, Arrive, Cloudflare and Cloudflare CDN.

When was PLAYTEX® created, and where is it based?

PLAYTEX® was created in 2017 and is based in France.

Which tracking pixels does playtex.fr use?

Elevar and Google Tag Manager were found on its homepage.

What stores are similar to PLAYTEX®?

ONY, Site officiel Balmain, Footkorner, Armor-lux and Bonnegueule, in the same Women's Clothing niche at a similar traffic level.

Store profile

What is PLAYTEX® (playtex.fr)?

Name: What is PLAYTEX® (playtex.fr)?
Creator: AdLibrarySpy

PLAYTEX® (playtex.fr) is a Women's Clothing store on Shopify, based in France, created in September 2017. SimilarWeb measured 82,281 visits to playtex.fr in Sep 2026. That was up 23% on the month before. AdLibrarySpy has recorded 3 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs accessiBe, Apple Pay and Arrive and carries 176 products.

Live store facts · read November 1, 2026

See the full PLAYTEX® dossier

Traffic

SimilarWeb measured 82,281 monthly visits to the exact host playtex.fr in Sep 2026. That was up 23% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from France (91%), United States (4%) and Belgium (4%).

Advertising on Meta

3 live Meta ads were running for playtex.fr when the index last counted, and AdLibrarySpy holds 2 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

playtex.fr is built on Shopify.

Its storefront lists 176 products and an average price around €32.31.

Apps: accessiBe, Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Forter, Gladly and Global-e
Tracking pixels: Elevar and Google Tag Manager

Company and trust

PLAYTEX® was created in September 2017 and is based in France.

Similar stores

Stores in the same Women's Clothing space at a comparable scale, by measured traffic:

ONY (my-ony.com) — 311,894 monthly visits
Site officiel Balmain (balmain.com) — 320,049 monthly visits
Footkorner (footkorner.com) — 325,695 monthly visits
Armor-lux (armorlux.com) — 330,972 monthly visits
Bonnegueule (bonnegueule.fr) — 338,423 monthly visits
Balzac Paris : Marque française de vêtements pour femme (balzac-paris.com) — 339,966 monthly visits

Questions

How much traffic does playtex.fr get?: playtex.fr had 82,281 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 23% on the month before.
Is PLAYTEX® running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 3 live Meta ads for playtex.fr in the Meta Ad Library.
What platform is playtex.fr built on?: playtex.fr runs on Shopify. Apps detected on its homepage include accessiBe, Apple Pay, Arrive, Cloudflare and Cloudflare CDN.
When was PLAYTEX® created, and where is it based?: PLAYTEX® was created in 2017 and is based in France.
Which tracking pixels does playtex.fr use?: Elevar and Google Tag Manager were found on its homepage.
What stores are similar to PLAYTEX®?: ONY, Site officiel Balmain, Footkorner, Armor-lux and Bonnegueule, in the same Women's Clothing niche at a similar traffic level.

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