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What is PLAYTEX (playtex.it)?

PLAYTEX (playtex.it) is a Women's Clothing store on Shopify, based in France, created in August 2018. SimilarWeb measured 37,816 visits to playtex.it in Aug 2026. That was down 26% on the month before. Its storefront runs accessiBe, Arrive and Cloudflare and carries 176 products.

Live store facts · read November 4, 2026

See the full PLAYTEX dossier

Traffic

SimilarWeb measured 37,816 monthly visits to the exact host playtex.it in Aug 2026. That was down 26% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Italy (100%).

Platform and tech stack

playtex.it is built on Shopify.

Its storefront lists 176 products and an average price around €36.66.

  • Apps: accessiBe, Arrive, Cloudflare, Cloudflare CDN, Forter, Global-e, Judge.me and Klaviyo
  • Tracking pixels: Elevar and Google Tag Manager

Company and trust

PLAYTEX was created in August 2018 and is based in France.

Similar stores

Stores in the same Women's Clothing space at a comparable scale, by measured traffic:

  • Moschino (moschino.com) — 232,857 monthly visits
  • Carrera Eyewear Official Store (carreraworld.com) — 235,023 monthly visits
  • Vistaexpert (vistaexpert.it) — 265,474 monthly visits
  • Venezia FC (shop.veneziafc.it) — 266,311 monthly visits
  • Clizia Shoes (cliziashoes.it) — 281,425 monthly visits
  • Sebago: Loafers, Boat Shoes & Clothing for Men and Women (sebago.com) — 290,945 monthly visits

Questions

How much traffic does playtex.it get?
playtex.it had 37,816 visits in Aug 2026, as measured by SimilarWeb for this exact host. That is down 26% on the month before.
What platform is playtex.it built on?
playtex.it runs on Shopify. Apps detected on its homepage include accessiBe, Arrive, Cloudflare, Cloudflare CDN and Forter.
When was PLAYTEX created, and where is it based?
PLAYTEX was created in 2018 and is based in France.
Which tracking pixels does playtex.it use?
Elevar and Google Tag Manager were found on its homepage.
What stores are similar to PLAYTEX?
Moschino, Carrera Eyewear Official Store, Vistaexpert, Venezia FC and Clizia Shoes, in the same Women's Clothing niche at a similar traffic level.

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