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Store profile

What is Previously Played With New Zealand (previouslyplayedwith.com)?

Previously Played With New Zealand (previouslyplayedwith.com) is a Toys & Hobbies store on Shopify, based in New Zealand, created in August 2022. SimilarWeb measured 12,573 visits to previouslyplayedwith.com in Aug 2026. That was up 123% on the month before. AdLibrarySpy has recorded 5 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Apple Pay and Arrive and carries 3,238 products.

Live store facts · read November 5, 2026

See the full Previously Played With New Zealand dossier

Traffic

SimilarWeb measured 12,573 monthly visits to the exact host previouslyplayedwith.com in Aug 2026. That was up 123% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from New Zealand (44%), United States (35%) and Australia (21%).

Advertising on Meta

5 live Meta ads were running for previouslyplayedwith.com when the index last counted, and AdLibrarySpy holds 6 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

previouslyplayedwith.com is built on Shopify.

Its storefront lists 3,238 products and an average price around $24.41.

  • Apps: Afterpay, Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Google Pay, Judge.me and Sezzle
  • Tracking pixels: Google Adsense and Google Ads Pixel

Company and trust

Previously Played With New Zealand was created in August 2022 and is based in New Zealand.

Similar stores

Stores in the same Toys & Hobbies space at a comparable scale, by measured traffic:

  • Animal Kingdoms (animalkingdoms.co.nz) — 24,290 monthly visits
  • Miss Maude Fabric + Yarn Store (missmaudesewing.co.nz) — 24,325 monthly visits
  • One 7 RC (one7rc.co.nz) — 25,270 monthly visits
  • Yu Mei (yumeibrand.com) — 25,721 monthly visits
  • Sew It (sewit.co.nz) — 25,943 monthly visits
  • Kidstuff (kidstuff.net.nz) — 26,010 monthly visits

Questions

How much traffic does previouslyplayedwith.com get?
previouslyplayedwith.com had 12,573 visits in Aug 2026, as measured by SimilarWeb for this exact host. That is up 123% on the month before.
Is Previously Played With New Zealand running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 5 live Meta ads for previouslyplayedwith.com in the Meta Ad Library.
What platform is previouslyplayedwith.com built on?
previouslyplayedwith.com runs on Shopify. Apps detected on its homepage include Afterpay, Apple Pay, Arrive, Cloudflare and Cloudflare CDN.
When was Previously Played With New Zealand created, and where is it based?
Previously Played With New Zealand was created in 2022 and is based in New Zealand.
Which tracking pixels does previouslyplayedwith.com use?
Google Adsense and Google Ads Pixel were found on its homepage.
What stores are similar to Previously Played With New Zealand?
Animal Kingdoms, Miss Maude Fabric + Yarn Store, One 7 RC, Yu Mei and Sew It, in the same Toys & Hobbies niche at a similar traffic level.
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