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Store profile

What is Prima (prima.co.uk)?

Prima (prima.co.uk) is a Apparel store, based in United Kingdom, created in December 2016. SimilarWeb measured 750,118 visits to prima.co.uk in Sep 2026. That was down 5% on the month before. Its storefront runs Cloudinary, Fastly CDN and Microsoft 365 and carries 183 products.

Live store facts · read November 7, 2026

See the full Prima dossier

Traffic

SimilarWeb measured 750,118 monthly visits to the exact host prima.co.uk in Sep 2026. That was down 5% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United Kingdom (40%), United States (18%) and New Zealand (4%).

Platform and tech stack

Its storefront lists 183 products.

  • Apps: Cloudinary, Fastly CDN, Microsoft 365, Next.js, OneTrust Cookie Consent, Optimizely, Sailthru and Salesforce
  • Tracking pixels: Facebook Pixel and Google Tag Manager

Company and trust

Prima was created in December 2016 and is based in United Kingdom.

Similar stores

Stores in the same Apparel space at a comparable scale, by measured traffic:

  • Beauty, Fashion, Recipes & Entertaining ideas for smart, confident women (redonline.co.uk) — 654,281 monthly visits
  • Damart (damart.co.uk) — 636,192 monthly visits
  • Rab® Official Site. High performance outdoor clothing, down jackets, GORE-TEX, sleeping bags and packs. (rab.equipment) — 947,349 monthly visits
  • Watchfinder & Co. (watchfinder.co.uk) — 1,013,607 monthly visits
  • Trespass (trespass.com) — 1,013,990 monthly visits
  • Online shoppen bei NKD (nkd.com) — 1,061,000 monthly visits

Questions

How much traffic does prima.co.uk get?
prima.co.uk had 750,118 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 5% on the month before.
When was Prima created, and where is it based?
Prima was created in 2016 and is based in United Kingdom.
Which tracking pixels does prima.co.uk use?
Facebook Pixel and Google Tag Manager were found on its homepage.
What stores are similar to Prima?
Beauty, Fashion, Recipes & Entertaining ideas for smart, confident women, Damart, Rab® Official Site. High performance outdoor clothing, down jackets, GORE-TEX, sleeping bags and packs., Watchfinder & Co. and Trespass, in the same Apparel niche at a similar traffic level.

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