How much traffic does primary.com get?

primary.com had 544,241 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 59% on the month before.

Is Primary Clothing running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 15 live Meta ads for primary.com in the Meta Ad Library.

What platform is primary.com built on?

primary.com runs on Shopify. Apps detected on its homepage include Algolia, Apple Pay, Arrive, Aspire and Attentive.

When was Primary Clothing created, and where is it based?

Primary Clothing was created in 2016 and is based in United States.

Which tracking pixels does primary.com use?

Amplitude, Facebook Pixel, Google Adsense, Google Ads Pixel, Mixpanel and Pinterest Pixel were found on its homepage.

What stores are similar to Primary Clothing?

Altra Running US, SPANX, Dolls Kill, Teddy Baldassarre and Tecovas Cowboy Boots, Work Boots & Western Wear for Men, Women & Kids, in the same Family niche at a similar traffic level.

Store profile

What is Primary Clothing (primary.com)?

Name: What is Primary Clothing (primary.com)?
Creator: AdLibrarySpy

Primary Clothing (primary.com) is a Family store on Shopify, based in United States, created in December 2016. SimilarWeb measured 544,241 visits to primary.com in Sep 2026. That was up 59% on the month before. AdLibrarySpy has recorded 15 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Algolia, Apple Pay and Arrive and carries 1,468 products.

Live store facts · read October 28, 2026

See the full Primary Clothing dossier

Traffic

SimilarWeb measured 544,241 monthly visits to the exact host primary.com in Sep 2026. That was up 59% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (95%), United Kingdom (1%) and Canada (1%).

Advertising on Meta

15 live Meta ads were running for primary.com when the index last counted, and AdLibrarySpy holds 32 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

primary.com is built on Shopify.

Its storefront lists 1,468 products and an average price around $25.94.

Apps: Algolia, Apple Pay, Arrive, Aspire, Attentive, AWIN, Bazaarvoice and Cloudflare
Tracking pixels: Amplitude, Facebook Pixel, Google Adsense, Google Ads Pixel, Mixpanel, Pinterest Pixel and TikTok Pixel

Company and trust

Primary Clothing was created in December 2016 and is based in United States.

Similar stores

Stores in the same Family space at a comparable scale, by measured traffic:

Altra Running US (altrarunning.com) — 3,165,386 monthly visits
SPANX (spanx.com) — 3,177,979 monthly visits
Dolls Kill (dollskill.com) — 3,289,728 monthly visits
Teddy Baldassarre (teddybaldassarre.com) — 3,314,372 monthly visits
Tecovas Cowboy Boots, Work Boots & Western Wear for Men, Women & Kids (tecovas.com) — 3,390,581 monthly visits
32 Degrees (32degrees.com) — 3,397,528 monthly visits

Questions

How much traffic does primary.com get?: primary.com had 544,241 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 59% on the month before.
Is Primary Clothing running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 15 live Meta ads for primary.com in the Meta Ad Library.
What platform is primary.com built on?: primary.com runs on Shopify. Apps detected on its homepage include Algolia, Apple Pay, Arrive, Aspire and Attentive.
When was Primary Clothing created, and where is it based?: Primary Clothing was created in 2016 and is based in United States.
Which tracking pixels does primary.com use?: Amplitude, Facebook Pixel, Google Adsense, Google Ads Pixel, Mixpanel and Pinterest Pixel were found on its homepage.
What stores are similar to Primary Clothing?: Altra Running US, SPANX, Dolls Kill, Teddy Baldassarre and Tecovas Cowboy Boots, Work Boots & Western Wear for Men, Women & Kids, in the same Family niche at a similar traffic level.

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