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Store profile

What is Primer (primer.io)?

Primer (primer.io) is a E-Commerce Services store, based in United Kingdom, created in November 2019. SimilarWeb measured 548,272 visits to primer.io in Sep 2026. That was down 7% on the month before. Its storefront runs Afterpay, Cloudflare and Cloudfront CDN and carries 113 products.

Live store facts · read November 8, 2026

See the full Primer dossier

Traffic

SimilarWeb measured 548,272 monthly visits to the exact host primer.io in Sep 2026. That was down 7% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Netherlands (25%), France (7%) and United States (6%).

Platform and tech stack

Its storefront lists 113 products.

  • Apps: Afterpay, Cloudflare, Cloudfront CDN, Google Workspace, reCAPTCHA and YouTube Player
  • Tracking pixels: Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight Tag

Company and trust

Primer was created in November 2019 and is based in United Kingdom.

Similar stores

Stores in the same E-Commerce Services space at a comparable scale, by measured traffic:

  • Adyen Docs (docs.adyen.com) — 556,627 monthly visits
  • BullionByPost Europe (bullionbypost.eu) — 558,889 monthly visits
  • Oddbox (oddbox.co.uk) — 560,632 monthly visits
  • Holland Gold: Veilig & Vertrouwd (hollandgold.nl) — 570,921 monthly visits
  • Hive (hive.app) — 576,963 monthly visits
  • Suttons Seeds Est. 1806 (suttons.co.uk) — 497,697 monthly visits

Questions

How much traffic does primer.io get?
primer.io had 548,272 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 7% on the month before.
When was Primer created, and where is it based?
Primer was created in 2019 and is based in United Kingdom.
Which tracking pixels does primer.io use?
Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics, Google Tag Manager and Hotjar were found on its homepage.
What stores are similar to Primer?
Adyen Docs, BullionByPost Europe, Oddbox, Holland Gold: Veilig & Vertrouwd and Hive, in the same E-Commerce Services niche at a similar traffic level.

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