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Store profile

What is ROKA: Performance Sunglasses, Eyewear & Apparel (roka.com)?

ROKA: Performance Sunglasses, Eyewear & Apparel (roka.com) is a Apparel store on Shopify, based in United States, created in February 2017. SimilarWeb measured 336,691 visits to roka.com in Sep 2026. That was down 8% on the month before. AdLibrarySpy has recorded 1 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Apple Pay and Arrive and carries 10 products.

Live store facts · read November 4, 2026

See the full ROKA: Performance Sunglasses, Eyewear & Apparel dossier

Traffic

SimilarWeb measured 336,691 monthly visits to the exact host roka.com in Sep 2026. That was down 8% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (79%), Canada (3%) and Spain (3%).

Advertising on Meta

1 live Meta ads were running for roka.com when the index last counted, and AdLibrarySpy holds 42 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

roka.com is built on Shopify.

Its storefront lists 10 products.

  • Apps: Afterpay, Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Cookiebot, Fairing and Google Pay
  • Tracking pixels: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics, Google Analytics 4, Google Tag Manager and Hotjar

Company and trust

ROKA: Performance Sunglasses, Eyewear & Apparel was created in February 2017 and is based in United States.

Similar stores

Stores in the same Apparel space at a comparable scale, by measured traffic:

  • Altra Running US (altrarunning.com) — 3,165,386 monthly visits
  • SPANX (spanx.com) — 3,177,979 monthly visits
  • Dolls Kill (dollskill.com) — 3,289,728 monthly visits
  • Teddy Baldassarre (teddybaldassarre.com) — 3,314,372 monthly visits
  • Tecovas Cowboy Boots, Work Boots & Western Wear for Men, Women & Kids (tecovas.com) — 3,390,581 monthly visits
  • 32 Degrees (32degrees.com) — 3,397,528 monthly visits

Questions

How much traffic does roka.com get?
roka.com had 336,691 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 8% on the month before.
Is ROKA: Performance Sunglasses, Eyewear & Apparel running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 1 live Meta ads for roka.com in the Meta Ad Library.
What platform is roka.com built on?
roka.com runs on Shopify. Apps detected on its homepage include Afterpay, Apple Pay, Arrive, Cloudflare and Cloudflare CDN.
When was ROKA: Performance Sunglasses, Eyewear & Apparel created, and where is it based?
ROKA: Performance Sunglasses, Eyewear & Apparel was created in 2017 and is based in United States.
Which tracking pixels does roka.com use?
Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics and Google Analytics 4 were found on its homepage.
What stores are similar to ROKA: Performance Sunglasses, Eyewear & Apparel?
Altra Running US, SPANX, Dolls Kill, Teddy Baldassarre and Tecovas Cowboy Boots, Work Boots & Western Wear for Men, Women & Kids, in the same Apparel niche at a similar traffic level.
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