How much traffic does rootpretty.com get?

rootpretty.com had 4,676 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 28% on the month before.

Is Root running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 3 live Meta ads for rootpretty.com in the Meta Ad Library.

What platform is rootpretty.com built on?

rootpretty.com runs on Shopify. Apps detected on its homepage include Afterpay, Apple Pay, Arrive, Cloudflare and Cloudflare CDN.

When was Root created, and where is it based?

Root was created in 2016 and is based in United States.

Which tracking pixels does rootpretty.com use?

Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, TikTok Pixel and Triple Whale were found on its homepage.

What stores are similar to Root?

Minibeast Official, DHC, Banish, Silvelyo and Rennora Beauty, in the same Make-Up & Cosmetics niche at a similar traffic level.

Store profile

What is Root (rootpretty.com)?

Name: What is Root (rootpretty.com)?
Creator: AdLibrarySpy

Root (rootpretty.com) is a Make-Up & Cosmetics store on Shopify, based in United States, created in December 2016. SimilarWeb measured 4,676 visits to rootpretty.com in Sep 2026. That was up 28% on the month before. AdLibrarySpy has recorded 3 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Apple Pay and Arrive and carries 401 products.

Live store facts · read October 29, 2026

See the full Root dossier

Traffic

SimilarWeb measured 4,676 monthly visits to the exact host rootpretty.com in Sep 2026. That was up 28% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (100%).

Advertising on Meta

3 live Meta ads were running for rootpretty.com when the index last counted, and AdLibrarySpy holds 35 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

rootpretty.com is built on Shopify.

Its storefront lists 401 products and an average price around $16.58.

Apps: Afterpay, Apple Pay, Arrive, Cloudflare, Cloudflare CDN, GoAffPro, Google Pay and Google Workspace
Tracking pixels: Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, TikTok Pixel and Triple Whale

Company and trust

Root was created in December 2016 and is based in United States.

Similar stores

Stores in the same Make-Up & Cosmetics space at a comparable scale, by measured traffic:

Minibeast Official (minibeastofficial.com) — 94,901 monthly visits
DHC (dhccare.com) — 95,171 monthly visits
Banish (banish.com) — 95,243 monthly visits
Silvelyo (silvelyo.com) — 95,284 monthly visits
Rennora Beauty (rennorabeauty.com) — 95,319 monthly visits
EHPlabs (ehplabs.com) — 95,559 monthly visits

Questions

How much traffic does rootpretty.com get?: rootpretty.com had 4,676 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 28% on the month before.
Is Root running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 3 live Meta ads for rootpretty.com in the Meta Ad Library.
What platform is rootpretty.com built on?: rootpretty.com runs on Shopify. Apps detected on its homepage include Afterpay, Apple Pay, Arrive, Cloudflare and Cloudflare CDN.
When was Root created, and where is it based?: Root was created in 2016 and is based in United States.
Which tracking pixels does rootpretty.com use?: Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, TikTok Pixel and Triple Whale were found on its homepage.
What stores are similar to Root?: Minibeast Official, DHC, Banish, Silvelyo and Rennora Beauty, in the same Make-Up & Cosmetics niche at a similar traffic level.

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