How much traffic does rule28.com get?

rule28.com had 80,040 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 54% on the month before.

Is Rule 28 running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 3 live Meta ads for rule28.com in the Meta Ad Library.

What platform is rule28.com built on?

rule28.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, Cloudflare, Cloudflare CDN and Google Pay.

When was Rule 28 created, and where is it based?

Rule 28 was created in 2019 and is based in United Kingdom.

Which tracking pixels does rule28.com use?

Google Adsense, Google Ads Pixel, Google Analytics, Google Tag Manager, Pinterest Pixel and Reddit Pixel were found on its homepage.

What stores are similar to Rule 28?

Hunt Bike Wheels, Le Col, The Rangers Review, Biketart and Tatami Fightwear, in the same Cycling niche at a similar traffic level.

Store profile

What is Rule 28 (rule28.com)?

Name: What is Rule 28 (rule28.com)?
Creator: AdLibrarySpy

Rule 28 (rule28.com) is a Cycling store on Shopify, based in United Kingdom, created in January 2019. SimilarWeb measured 80,040 visits to rule28.com in Sep 2026. That was up 54% on the month before. AdLibrarySpy has recorded 3 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Apple Pay, Arrive and Cloudflare and carries 88 products.

Live store facts · read October 31, 2026

See the full Rule 28 dossier

Traffic

SimilarWeb measured 80,040 monthly visits to the exact host rule28.com in Sep 2026. That was up 54% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (24%), Austria (12%) and Germany (11%).

Advertising on Meta

3 live Meta ads were running for rule28.com when the index last counted, and AdLibrarySpy holds 45 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

rule28.com is built on Shopify.

Its storefront lists 88 products and an average price around £201.04.

Apps: Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Google Pay, Google Workspace, Klaviyo and PayPal Express Checkout
Tracking pixels: Google Adsense, Google Ads Pixel, Google Analytics, Google Tag Manager, Pinterest Pixel, Reddit Pixel and Triple Whale

Company and trust

Rule 28 was created in January 2019 and is based in United Kingdom.

Similar stores

Stores in the same Cycling space at a comparable scale, by measured traffic:

Hunt Bike Wheels (huntbikewheels.com) — 269,053 monthly visits
Le Col (lecol.cc) — 286,169 monthly visits
The Rangers Review (rangersreview.co.uk) — 334,818 monthly visits
Biketart (biketart.com) — 336,664 monthly visits
Tatami Fightwear (tatamifightwear.com) — 339,436 monthly visits
TentBox (tentbox.com) — 351,084 monthly visits

Questions

How much traffic does rule28.com get?: rule28.com had 80,040 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 54% on the month before.
Is Rule 28 running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 3 live Meta ads for rule28.com in the Meta Ad Library.
What platform is rule28.com built on?: rule28.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, Cloudflare, Cloudflare CDN and Google Pay.
When was Rule 28 created, and where is it based?: Rule 28 was created in 2019 and is based in United Kingdom.
Which tracking pixels does rule28.com use?: Google Adsense, Google Ads Pixel, Google Analytics, Google Tag Manager, Pinterest Pixel and Reddit Pixel were found on its homepage.
What stores are similar to Rule 28?: Hunt Bike Wheels, Le Col, The Rangers Review, Biketart and Tatami Fightwear, in the same Cycling niche at a similar traffic level.

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