How much traffic does scheels.com get?

scheels.com had 13,915,546 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 4% on the month before.

Is SCHEELS running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 221 live Meta ads for scheels.com in the Meta Ad Library.

When was SCHEELS created, and where is it based?

SCHEELS was created in 2016 and is based in United States.

Which tracking pixels does scheels.com use?

Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and OpenAI Tracking Pixel were found on its homepage.

What stores are similar to SCHEELS?

Spirithalloween.com, The North Face® Outdoor Clothing & Gear, Lands' End: Quality Clothing, Swimwear, Outerwear and Footwear, Foot Locker and Vans®. Off the Wall Since '66., in the same Athletic Apparel niche at a similar traffic level.

Store profile

What is SCHEELS (scheels.com)?

Name: What is SCHEELS (scheels.com)?
Creator: AdLibrarySpy

SCHEELS (scheels.com) is a Athletic Apparel store, based in United States, created in December 2016. SimilarWeb measured 13,915,546 visits to scheels.com in Sep 2026. That was up 4% on the month before. AdLibrarySpy has recorded 221 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Adyen Online Payments, Amplience and Cloudflare and carries 100,000 products.

Live store facts · read October 24, 2026

See the full SCHEELS dossier

Traffic

SimilarWeb measured 13,915,546 monthly visits to the exact host scheels.com in Sep 2026. That was up 4% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (97%), Canada (0%) and China (0%).

Advertising on Meta

221 live Meta ads were running for scheels.com when the index last counted, and AdLibrarySpy holds 359 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 100,000 products.

Apps: Adyen Online Payments, Amplience, Cloudflare, Cloudflare CDN, Cloudinary, commercetools, Frontastic and Google Workspace
Tracking pixels: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, OpenAI Tracking Pixel, Pinterest Pixel and Reddit Pixel

Company and trust

SCHEELS was created in December 2016 and is based in United States.

Similar stores

Stores in the same Athletic Apparel space at a comparable scale, by measured traffic:

Spirithalloween.com (spirithalloween.com) — 13,389,326 monthly visits
The North Face® Outdoor Clothing & Gear (thenorthface.com) — 13,155,286 monthly visits
Lands' End: Quality Clothing, Swimwear, Outerwear and Footwear (landsend.com) — 12,623,425 monthly visits
Foot Locker (footlocker.com) — 15,566,710 monthly visits
Vans®. Off the Wall Since '66. (vans.com) — 12,181,957 monthly visits
Printerval (printerval.com) — 15,935,427 monthly visits

Questions

How much traffic does scheels.com get?: scheels.com had 13,915,546 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 4% on the month before.
Is SCHEELS running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 221 live Meta ads for scheels.com in the Meta Ad Library.
When was SCHEELS created, and where is it based?: SCHEELS was created in 2016 and is based in United States.
Which tracking pixels does scheels.com use?: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and OpenAI Tracking Pixel were found on its homepage.
What stores are similar to SCHEELS?: Spirithalloween.com, The North Face® Outdoor Clothing & Gear, Lands' End: Quality Clothing, Swimwear, Outerwear and Footwear, Foot Locker and Vans®. Off the Wall Since '66., in the same Athletic Apparel niche at a similar traffic level.

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