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Store profile

What is SECOND/LAYER Inc. (secondlayer.us)?

SECOND/LAYER Inc. (secondlayer.us) is a Apparel store on Shopify, based in United States, created in June 2018. SimilarWeb measured 4,485 visits to secondlayer.us in Aug 2026. That was down 8% on the month before. AdLibrarySpy has recorded 1 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Affirm, Afterpay and Apple Pay and carries 140 products.

Live store facts · read October 29, 2026

See the full SECOND/LAYER Inc. dossier

Traffic

SimilarWeb measured 4,485 monthly visits to the exact host secondlayer.us in Aug 2026. That was down 8% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (100%).

Advertising on Meta

1 live Meta ads were running for secondlayer.us when the index last counted, and AdLibrarySpy holds 2 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

secondlayer.us is built on Shopify.

Its storefront lists 140 products and an average price around $627.95.

  • Apps: Affirm, Afterpay, Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Google Pay and Klaviyo
  • Tracking pixels: Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Microsoft Clarity, Pinterest Pixel and TikTok Pixel

Company and trust

SECOND/LAYER Inc. was created in June 2018 and is based in United States.

Similar stores

Stores in the same Apparel space at a comparable scale, by measured traffic:

  • All American Clothing (allamericanclothing.com) — 98,414 monthly visits
  • Soof & Bloom (soofandbloom.com) — 98,462 monthly visits
  • Fondvue (fondvue.com) — 98,465 monthly visits
  • Patch Collection (patchcollection.com) — 98,611 monthly visits
  • SOLE PLAY ATL (soleplayatl.com) — 98,657 monthly visits
  • BREDA (breda.com) — 98,708 monthly visits

Questions

How much traffic does secondlayer.us get?
secondlayer.us had 4,485 visits in Aug 2026, as measured by SimilarWeb for this exact host. That is down 8% on the month before.
Is SECOND/LAYER Inc. running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 1 live Meta ads for secondlayer.us in the Meta Ad Library.
What platform is secondlayer.us built on?
secondlayer.us runs on Shopify. Apps detected on its homepage include Affirm, Afterpay, Apple Pay, Arrive and Cloudflare.
When was SECOND/LAYER Inc. created, and where is it based?
SECOND/LAYER Inc. was created in 2018 and is based in United States.
Which tracking pixels does secondlayer.us use?
Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Microsoft Clarity and Pinterest Pixel were found on its homepage.
What stores are similar to SECOND/LAYER Inc.?
All American Clothing, Soof & Bloom, Fondvue, Patch Collection and SOLE PLAY ATL, in the same Apparel niche at a similar traffic level.
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