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Store profile

What is Second Scout (secondscout.com.au)?

Second Scout (secondscout.com.au) is a Family store on Shopify, based in Australia, created in April 2020. SimilarWeb measured 15,391 visits to secondscout.com.au in Sep 2026. That was up 672% on the month before. AdLibrarySpy holds 8 of its Meta ads from the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Apple Pay and Arrive and carries 45 products.

Live store facts · read November 5, 2026

See the full Second Scout dossier

Traffic

SimilarWeb measured 15,391 monthly visits to the exact host secondscout.com.au in Sep 2026. That was up 672% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Advertising on Meta

AdLibrarySpy holds 8 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

secondscout.com.au is built on Shopify.

Its storefront lists 45 products and an average price around A$46.87.

  • Apps: Afterpay, Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Google Pay, Judge.me and Klaviyo
  • Tracking pixels: Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and Pinterest Pixel

Company and trust

Second Scout was created in April 2020 and is based in Australia.

Similar stores

Stores in the same Family space at a comparable scale, by measured traffic:

  • HipKids (hipkids.com.au) — 103,187 monthly visits
  • Tragic Beautiful (tragicbeautiful.com) — 110,204 monthly visits
  • Hansen & Gretel (hansenandgretel.com) — 122,099 monthly visits
  • NATV Basics (natvbasics.com) — 123,889 monthly visits
  • Reformers Bookshop (reformers.com.au) — 125,887 monthly visits
  • Welcome To Baby Kingdom (babykingdom.com.au) — 127,452 monthly visits

Questions

How much traffic does secondscout.com.au get?
secondscout.com.au had 15,391 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 672% on the month before.
What platform is secondscout.com.au built on?
secondscout.com.au runs on Shopify. Apps detected on its homepage include Afterpay, Apple Pay, Arrive, Cloudflare and Cloudflare CDN.
When was Second Scout created, and where is it based?
Second Scout was created in 2020 and is based in Australia.
Which tracking pixels does secondscout.com.au use?
Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and Pinterest Pixel were found on its homepage.
What stores are similar to Second Scout?
HipKids, Tragic Beautiful, Hansen & Gretel, NATV Basics and Reformers Bookshop, in the same Family niche at a similar traffic level.
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