Store profile
What is Sephora (sephora.com)?
Sephora (sephora.com) is a Make-Up & Cosmetics store, based in United States, created in December 2016. SimilarWeb measured 64,560,913 visits to sephora.com in Sep 2026. That was down 1% on the month before. AdLibrarySpy has recorded 3,915 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Apple Pay and Bazaarvoice and carries 27,659 products.
Live store facts · read November 5, 2026
See the full Sephora dossierTraffic
SimilarWeb measured 64,560,913 monthly visits to the exact host sephora.com in Sep 2026. That was down 1% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from United States (76%), Canada (15%) and United Kingdom (1%).
Advertising on Meta
3,915 live Meta ads were running for sephora.com when the index last counted, and AdLibrarySpy holds 7,945 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.
Platform and tech stack
Its storefront lists 27,659 products.
- Apps: Afterpay, Apple Pay, Bazaarvoice, Certona, Constructor.io, Contentful, Forter and Google Pay
- Tracking pixels: Adobe Tag Manager
Company and trust
Sephora was created in December 2016 and is based in United States.
Similar stores
Stores in the same Make-Up & Cosmetics space at a comparable scale, by measured traffic:
- Scentbird (scentbird.com) — 8,448,033 monthly visits
- Joss & Main (jossandmain.com) — 3,889,448 monthly visits
- Musely (musely.com) — 3,771,928 monthly visits
- Skinnytaste (skinnytaste.com) — 3,474,540 monthly visits
- TrainingPeaks (trainingpeaks.com) — 3,389,502 monthly visits
- FragranceX (fragrancex.com) — 2,850,562 monthly visits
Questions
- How much traffic does sephora.com get?
- sephora.com had 64,560,913 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 1% on the month before.
- Is Sephora running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 3,915 live Meta ads for sephora.com in the Meta Ad Library.
- When was Sephora created, and where is it based?
- Sephora was created in 2016 and is based in United States.
- Which tracking pixels does sephora.com use?
- Adobe Tag Manager was found on its homepage.
- What stores are similar to Sephora?
- Scentbird, Joss & Main, Musely, Skinnytaste and TrainingPeaks, in the same Make-Up & Cosmetics niche at a similar traffic level.
Related
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