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Store profile

What is Shelly Europe (shelly.com)?

Shelly Europe (shelly.com) is a Consumer Electronics store on Shopify, based in Bulgaria, created in August 2023. SimilarWeb measured 1,147,154 visits to shelly.com in Sep 2026. That was up 5% on the month before. AdLibrarySpy has recorded 10 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs accessiBe, Arrive and Cloudflare and carries 508 products.

Live store facts · read November 7, 2026

See the full Shelly Europe dossier

Traffic

SimilarWeb measured 1,147,154 monthly visits to the exact host shelly.com in Sep 2026. That was up 5% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Germany (31%), United States (12%) and Italy (11%).

Advertising on Meta

10 live Meta ads were running for shelly.com when the index last counted, and AdLibrarySpy holds 161 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

shelly.com is built on Shopify.

Its storefront lists 508 products and an average price around $56.52.

  • Apps: accessiBe, Arrive, Cloudflare, Cloudflare CDN, Forter, Global-e, Judge.me and Klarna
  • Tracking pixels: Criteo, Elevar, Google Adsense, Google Ads Pixel and Hotjar

Company and trust

Shelly Europe was created in August 2023 and is based in Bulgaria.

Similar stores

Stores in the same Consumer Electronics space at a comparable scale, by measured traffic:

  • Westwing (westwing.it) — 1,220,106 monthly visits
  • Westwing (westwing.pl) — 1,037,403 monthly visits
  • Arvilaro (arvilaro.com) — 1,359,219 monthly visits
  • Westwing (westwing.es) — 849,998 monthly visits
  • Westwing (westwing.nl) — 807,897 monthly visits
  • Connox Design-Shop (connox.de) — 742,447 monthly visits

Questions

How much traffic does shelly.com get?
shelly.com had 1,147,154 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 5% on the month before.
Is Shelly Europe running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 10 live Meta ads for shelly.com in the Meta Ad Library.
What platform is shelly.com built on?
shelly.com runs on Shopify. Apps detected on its homepage include accessiBe, Arrive, Cloudflare, Cloudflare CDN and Forter.
When was Shelly Europe created, and where is it based?
Shelly Europe was created in 2023 and is based in Bulgaria.
Which tracking pixels does shelly.com use?
Criteo, Elevar, Google Adsense, Google Ads Pixel and Hotjar were found on its homepage.
What stores are similar to Shelly Europe?
Westwing, Westwing, Arvilaro, Westwing and Westwing, in the same Consumer Electronics niche at a similar traffic level.
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