Store profile
What is Smartwool® (smartwool.com)?
Smartwool® (smartwool.com) is a Individual Sports store on Shopify, based in United States, created in December 2016. SimilarWeb measured 885,704 visits to smartwool.com in Sep 2026. That was up 7% on the month before. AdLibrarySpy has recorded 250 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Adyen Online Payments, Apple Pay and Arrive and carries 534 products.
Live store facts · read October 26, 2026
See the full Smartwool® dossierTraffic
SimilarWeb measured 885,704 monthly visits to the exact host smartwool.com in Sep 2026. That was up 7% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from United States (76%), Canada (9%) and United Kingdom (2%).
Advertising on Meta
250 live Meta ads were running for smartwool.com when the index last counted, and AdLibrarySpy holds 156 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.
Platform and tech stack
smartwool.com is built on Shopify.
Its storefront lists 534 products and an average price around $143.19.
- Apps: Adyen Online Payments, Apple Pay, Arrive, Bloomreach, Cloudflare, Cloudflare CDN, Forter and Google Pay
- Tracking pixels: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Pinterest Pixel, Reddit Pixel and TikTok Pixel
Company and trust
Smartwool® was created in December 2016 and is based in United States.
Similar stores
Stores in the same Individual Sports space at a comparable scale, by measured traffic:
- SPANX (spanx.com) — 3,177,979 monthly visits
- Luxe Research (luxeresearchlab.com) — 3,194,949 monthly visits
- Dolls Kill (dollskill.com) — 3,289,728 monthly visits
- Teddy Baldassarre (teddybaldassarre.com) — 3,314,372 monthly visits
- Tecovas Cowboy Boots, Work Boots & Western Wear for Men, Women & Kids (tecovas.com) — 3,390,581 monthly visits
- 32 Degrees (32degrees.com) — 3,397,528 monthly visits
Questions
- How much traffic does smartwool.com get?
- smartwool.com had 885,704 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 7% on the month before.
- Is Smartwool® running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 250 live Meta ads for smartwool.com in the Meta Ad Library.
- What platform is smartwool.com built on?
- smartwool.com runs on Shopify. Apps detected on its homepage include Adyen Online Payments, Apple Pay, Arrive, Bloomreach and Cloudflare.
- When was Smartwool® created, and where is it based?
- Smartwool® was created in 2016 and is based in United States.
- Which tracking pixels does smartwool.com use?
- Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and Pinterest Pixel were found on its homepage.
- What stores are similar to Smartwool®?
- SPANX, Luxe Research, Dolls Kill, Teddy Baldassarre and Tecovas Cowboy Boots, Work Boots & Western Wear for Men, Women & Kids, in the same Individual Sports niche at a similar traffic level.
Related
Get a snapshot feed of its new ads, catalogue changes and traffic, save it to your workspace, and compare it with competitors — free, no card.