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Store profile

What is Smiley (smiley.com)?

Smiley (smiley.com) is a Apparel store on Shopify, based in United Kingdom, created in December 2016. SimilarWeb measured 65,754 visits to smiley.com in Sep 2026. That was up 7% on the month before. AdLibrarySpy has recorded 4 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Apple Pay, Arrive and Cloudflare and carries 1,281 products.

Live store facts · read November 3, 2026

See the full Smiley dossier

Traffic

SimilarWeb measured 65,754 monthly visits to the exact host smiley.com in Sep 2026. That was up 7% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (16%), United Kingdom (9%) and Brazil (6%).

Advertising on Meta

4 live Meta ads were running for smiley.com when the index last counted, and AdLibrarySpy holds 3 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

smiley.com is built on Shopify.

Its storefront lists 1,281 products and an average price around £101.31.

  • Apps: Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Cookiebot, Google Pay, Google Workspace and Klaviyo
  • Tracking pixels: Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, LinkedIn Insight Tag, Microsoft Clarity and TikTok Pixel

Company and trust

Smiley was created in December 2016 and is based in United Kingdom.

Similar stores

Stores in the same Apparel space at a comparable scale, by measured traffic:

  • Murci (murci.co.uk) — 591,462 monthly visits
  • CRAFTD (uk.craftdlondon.com) — 596,138 monthly visits
  • CORTEIZ (corteiz.com) — 599,598 monthly visits
  • flatspot (flatspot.com) — 602,733 monthly visits
  • Montirex: Cutting Edge Sportswear Clothing (montirex.com) — 612,736 monthly visits
  • edikted (edikted.co.uk) — 614,257 monthly visits

Questions

How much traffic does smiley.com get?
smiley.com had 65,754 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 7% on the month before.
Is Smiley running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 4 live Meta ads for smiley.com in the Meta Ad Library.
What platform is smiley.com built on?
smiley.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, Cloudflare, Cloudflare CDN and Cookiebot.
When was Smiley created, and where is it based?
Smiley was created in 2016 and is based in United Kingdom.
Which tracking pixels does smiley.com use?
Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, LinkedIn Insight Tag and Microsoft Clarity were found on its homepage.
What stores are similar to Smiley?
Murci, CRAFTD, CORTEIZ, flatspot and Montirex: Cutting Edge Sportswear Clothing, in the same Apparel niche at a similar traffic level.
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