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Store profile

What is Official Smoby Toys Shop (smoby.de)?

Official Smoby Toys Shop (smoby.de) is a Toys & Hobbies store, based in Germany, created in June 2021. SimilarWeb measured 15,089 visits to smoby.de in Aug 2026. That was down 8% on the month before. AdLibrarySpy has recorded 2 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs AWIN, Klarna and Salesforce and carries 130 products.

Live store facts · read November 2, 2026

See the full Official Smoby Toys Shop dossier

Traffic

SimilarWeb measured 15,089 monthly visits to the exact host smoby.de in Aug 2026. That was down 8% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Germany (47%), France (36%) and United States (15%).

Advertising on Meta

2 live Meta ads were running for smoby.de when the index last counted, and AdLibrarySpy holds 2 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 130 products.

  • Apps: AWIN, Klarna, Salesforce, Salesforce Marketing Cloud, Vimeo and YouTube Player
  • Tracking pixels: Facebook Pixel, Google Analytics, Google Analytics 4, Google Tag Manager, Pinterest Pixel and The Trade Desk

Company and trust

Official Smoby Toys Shop was created in June 2021 and is based in Germany.

Similar stores

Stores in the same Toys & Hobbies space at a comparable scale, by measured traffic:

  • Rotorama (rotorama.de) — 29,783 monthly visits
  • RajSpielzeug.de (rajspielzeug.de) — 32,046 monthly visits
  • Flume Technik (flume.de) — 33,279 monthly visits
  • SMDV » Online Shop für Modellbahn, Modellbau & Spielzeug (smdv.de) — 36,632 monthly visits
  • www.inflatableworld-wsp.de (inflatableworld-wsp.de) — 38,091 monthly visits
  • Kidero (kidero.de) — 38,666 monthly visits

Questions

How much traffic does smoby.de get?
smoby.de had 15,089 visits in Aug 2026, as measured by SimilarWeb for this exact host. That is down 8% on the month before.
Is Official Smoby Toys Shop running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 2 live Meta ads for smoby.de in the Meta Ad Library.
When was Official Smoby Toys Shop created, and where is it based?
Official Smoby Toys Shop was created in 2021 and is based in Germany.
Which tracking pixels does smoby.de use?
Facebook Pixel, Google Analytics, Google Analytics 4, Google Tag Manager, Pinterest Pixel and The Trade Desk were found on its homepage.
What stores are similar to Official Smoby Toys Shop?
Rotorama, RajSpielzeug.de, Flume Technik, SMDV » Online Shop für Modellbahn, Modellbau & Spielzeug and www.inflatableworld-wsp.de, in the same Toys & Hobbies niche at a similar traffic level.
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