Store profile
What is Step2 (step2.com)?
Step2 (step2.com) is a Toys & Hobbies store on Shopify, based in United States, created in December 2016. SimilarWeb measured 165,675 visits to step2.com in Sep 2026. That was up 2% on the month before. AdLibrarySpy has recorded 24 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Apple Pay, Arrive and AWIN and carries 2,783 products.
Live store facts · read October 30, 2026
See the full Step2 dossierTraffic
SimilarWeb measured 165,675 monthly visits to the exact host step2.com in Sep 2026. That was up 2% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from United States (87%), Canada (4%) and South Korea (2%).
Advertising on Meta
24 live Meta ads were running for step2.com when the index last counted, and AdLibrarySpy holds 60 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.
Platform and tech stack
step2.com is built on Shopify.
Its storefront lists 2,783 products and an average price around $93.39.
- Apps: Apple Pay, Arrive, AWIN, Cloudflare, Cloudflare CDN, Gladly, Google Pay and Klaviyo
- Tracking pixels: Bing Ads, Google Adsense, Google Ads Pixel, Google Tag Manager, Hotjar, OpenAI Tracking Pixel, Pinterest Pixel and TikTok Pixel
Company and trust
Step2 was created in December 2016 and is based in United States.
Similar stores
Stores in the same Toys & Hobbies space at a comparable scale, by measured traffic:
- USA Gundam Store (usagundamstore.com) — 586,168 monthly visits
- Simon Says Stamp (simonsaysstamp.com) — 605,323 monthly visits
- Enso (ensorings.com) — 635,072 monthly visits
- Plushie Dreadfuls Official (plushiedreadfuls.com) — 640,086 monthly visits
- Sewing Parts Online (sewingpartsonline.com) — 652,651 monthly visits
- Jazwares Official Store (shop.jazwares.com) — 657,916 monthly visits
Questions
- How much traffic does step2.com get?
- step2.com had 165,675 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 2% on the month before.
- Is Step2 running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 24 live Meta ads for step2.com in the Meta Ad Library.
- What platform is step2.com built on?
- step2.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, AWIN, Cloudflare and Cloudflare CDN.
- When was Step2 created, and where is it based?
- Step2 was created in 2016 and is based in United States.
- Which tracking pixels does step2.com use?
- Bing Ads, Google Adsense, Google Ads Pixel, Google Tag Manager, Hotjar and OpenAI Tracking Pixel were found on its homepage.
- What stores are similar to Step2?
- USA Gundam Store, Simon Says Stamp, Enso, Plushie Dreadfuls Official and Sewing Parts Online, in the same Toys & Hobbies niche at a similar traffic level.
Related
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