Store profile
What is The Basic Co. (thebasicco.co)?
The Basic Co. (thebasicco.co) is a Make-Up & Cosmetics store on Shopify, based in Australia, created in January 2024. SimilarWeb measured 3,693 visits to thebasicco.co in Sep 2026. That was down 10% on the month before. AdLibrarySpy has recorded 1 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Apple Pay and Arrive and carries 504 products.
Live store facts · read October 31, 2026
See the full The Basic Co. dossierTraffic
SimilarWeb measured 3,693 monthly visits to the exact host thebasicco.co in Sep 2026. That was down 10% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from Australia (48%), United States (46%) and Türkiye (6%).
Advertising on Meta
1 live Meta ads were running for thebasicco.co when the index last counted, and AdLibrarySpy holds 1 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.
Platform and tech stack
thebasicco.co is built on Shopify.
Its storefront lists 504 products and an average price around A$19.64.
- Apps: Afterpay, Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Google Pay, Google Workspace and Klaviyo
- Tracking pixels: Google Adsense, Google Ads Pixel, Google Tag Manager, Pinterest Pixel and TikTok Pixel
Company and trust
The Basic Co. was created in January 2024 and is based in Australia.
Similar stores
Stores in the same Make-Up & Cosmetics space at a comparable scale, by measured traffic:
- One Fine Secret (onefinesecret.com.au) — 73,655 monthly visits
- Alpha-H Skincare Australia (alpha-h.com) — 74,599 monthly visits
- My Perfume Shop New Zealand (myperfumeshop.co.nz) — 75,489 monthly visits
- La Cosmetique (lacosmetique.com.au) — 75,765 monthly visits
- Wholesale Nail Supplies & Products Online (nsinails.com.au) — 75,941 monthly visits
- Slip® (slip.com.au) — 76,206 monthly visits
Questions
- How much traffic does thebasicco.co get?
- thebasicco.co had 3,693 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 10% on the month before.
- Is The Basic Co. running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 1 live Meta ads for thebasicco.co in the Meta Ad Library.
- What platform is thebasicco.co built on?
- thebasicco.co runs on Shopify. Apps detected on its homepage include Afterpay, Apple Pay, Arrive, Cloudflare and Cloudflare CDN.
- When was The Basic Co. created, and where is it based?
- The Basic Co. was created in 2024 and is based in Australia.
- Which tracking pixels does thebasicco.co use?
- Google Adsense, Google Ads Pixel, Google Tag Manager, Pinterest Pixel and TikTok Pixel were found on its homepage.
- What stores are similar to The Basic Co.?
- One Fine Secret, Alpha-H Skincare Australia, My Perfume Shop New Zealand, La Cosmetique and Wholesale Nail Supplies & Products Online, in the same Make-Up & Cosmetics niche at a similar traffic level.
Related
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