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Store profile

What is TheNap (thenap.dk)?

TheNap (thenap.dk) is a Bed & Bath store on Shopify, based in Denmark, created in August 2022. SimilarWeb measured 140,237 visits to thenap.dk in Sep 2026. That was down 14% on the month before. AdLibrarySpy has recorded 85 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Aftership and Apple Pay and carries 74 products.

Live store facts · read November 7, 2026

See the full TheNap dossier

Traffic

SimilarWeb measured 140,237 monthly visits to the exact host thenap.dk in Sep 2026. That was down 14% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Denmark (89%), Norway (6%) and Sweden (2%).

Advertising on Meta

85 live Meta ads were running for thenap.dk when the index last counted, and AdLibrarySpy holds 89 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

thenap.dk is built on Shopify.

Its storefront lists 74 products and an average price around $666.84.

  • Apps: Afterpay, Aftership, Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Google Pay and Klarna
  • Tracking pixels: Elevar, Google Ads Pixel and Triple Whale

Company and trust

TheNap was created in August 2022 and is based in Denmark.

Similar stores

Stores in the same Bed & Bath space at a comparable scale, by measured traffic:

  • Nimara.se (nimara.se) — 140,037 monthly visits
  • Bambuni Denmark (bambuni.dk) — 139,721 monthly visits
  • Audo Copenhagen (audocph.com) — 137,415 monthly visits
  • Møbelkompagniet.dk (moebelkompagniet.dk) — 144,980 monthly visits
  • Postera (postera.art) — 133,204 monthly visits
  • Nimara (nimara.dk) — 164,127 monthly visits

Questions

How much traffic does thenap.dk get?
thenap.dk had 140,237 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 14% on the month before.
Is TheNap running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 85 live Meta ads for thenap.dk in the Meta Ad Library.
What platform is thenap.dk built on?
thenap.dk runs on Shopify. Apps detected on its homepage include Afterpay, Aftership, Apple Pay, Arrive and Cloudflare.
When was TheNap created, and where is it based?
TheNap was created in 2022 and is based in Denmark.
Which tracking pixels does thenap.dk use?
Elevar, Google Ads Pixel and Triple Whale were found on its homepage.
What stores are similar to TheNap?
Nimara.se, Bambuni Denmark, Audo Copenhagen, Møbelkompagniet.dk and Postera, in the same Bed & Bath niche at a similar traffic level.
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