Store profile
What is Reformation (thereformation.com)?
Reformation (thereformation.com) is a Women's Clothing store, based in United States, created in December 2016. SimilarWeb measured 7,670,465 visits to thereformation.com in Sep 2026. That was down 28% on the month before. AdLibrarySpy has recorded 239 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Apple Pay and Attentive and carries 581 products.
Live store facts · read November 5, 2026
See the full Reformation dossierTraffic
SimilarWeb measured 7,670,465 monthly visits to the exact host thereformation.com in Sep 2026. That was down 28% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from United States (76%), Canada (6%) and United Kingdom (5%).
Advertising on Meta
239 live Meta ads were running for thereformation.com when the index last counted, and AdLibrarySpy holds 294 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.
Platform and tech stack
Its storefront lists 581 products.
- Apps: Afterpay, Apple Pay, Attentive, Braze, Cloudflare, Cloudflare CDN, Cloudinary and CQuotient
- Tracking pixels: Bing Ads, Facebook Pixel, FullStory, Google Adsense, Google Ads Pixel, Google Tag Manager, Pinterest Pixel and TikTok Pixel
Company and trust
Reformation was created in December 2016 and is based in United States.
Similar stores
Stores in the same Women's Clothing space at a comparable scale, by measured traffic:
- Ann Taylor : Women's Clothing, Petites, Dresses, Pants, Shirts, Sweaters (anntaylor.com) — 7,597,883 monthly visits
- Intimissimi: Italian Underwear, Lingerie & Sleepwear (intimissimi.com) — 7,465,200 monthly visits
- Charles Tyrwhitt (charlestyrwhitt.com) — 7,278,830 monthly visits
- Tory Burch (toryburch.com) — 6,590,443 monthly visits
- Ariat International (ariat.com) — 6,513,810 monthly visits
- Brooks Running Shoes, Gear, and Apparel for Men & Women (brooksrunning.com) — 6,442,673 monthly visits
Questions
- How much traffic does thereformation.com get?
- thereformation.com had 7,670,465 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 28% on the month before.
- Is Reformation running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 239 live Meta ads for thereformation.com in the Meta Ad Library.
- When was Reformation created, and where is it based?
- Reformation was created in 2016 and is based in United States.
- Which tracking pixels does thereformation.com use?
- Bing Ads, Facebook Pixel, FullStory, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
- What stores are similar to Reformation?
- Ann Taylor : Women's Clothing, Petites, Dresses, Pants, Shirts, Sweaters, Intimissimi: Italian Underwear, Lingerie & Sleepwear, Charles Tyrwhitt, Tory Burch and Ariat International, in the same Women's Clothing niche at a similar traffic level.
Related
- What is Ann Taylor : Women's Clothing, Petites, Dresses, Pants, Shirts, Sweaters?
- What is Intimissimi: Italian Underwear, Lingerie & Sleepwear?
- What is Charles Tyrwhitt?
- What is Tory Burch?
- What is Ariat International?
- What is Brooks Running Shoes, Gear, and Apparel for Men & Women?
- Full dossier
- All answers
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