Follow me on X. @sangngqang

Store profile

What is Unfolded (thisisunfolded.com)?

Unfolded (thisisunfolded.com) is a Beauty & Fitness store on Shopify, based in United Kingdom, created in January 2021. SimilarWeb measured 383,649 visits to thisisunfolded.com in Oct 2026. That was up 52% on the month before. AdLibrarySpy has recorded 259 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Apple Pay, Arrive and AWIN and carries 507 products.

Live store facts · read November 11, 2026

See the full Unfolded dossier

Traffic

SimilarWeb measured 383,649 monthly visits to the exact host thisisunfolded.com in Oct 2026. That was up 52% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United Kingdom (86%), United States (6%) and India (3%).

Advertising on Meta

259 live Meta ads were running for thisisunfolded.com when the index last counted, and AdLibrarySpy holds 337 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram).

Platform and tech stack

thisisunfolded.com is built on Shopify.

Its storefront lists 507 products and an average price around £43.76.

  • Apps: Apple Pay, Arrive, AWIN, Cloudflare, Cloudflare CDN, Google Pay, Google Workspace and Gorgias
  • Tracking pixels: Facebook Pixel, Google Adsense, Google Ads Pixel, Hotjar, TikTok Pixel and Triple Whale

Company and trust

Unfolded was created in January 2021 and is based in United Kingdom.

It holds a 4.1-star rating across 1,939 reviews.

Similar stores

Stores in the same Beauty & Fitness space at a comparable scale, by measured traffic:

  • Perfume Parlour UK (perfume-parlour.co.uk) — 459,618 monthly visits
  • Gym King (thegymking.com) — 464,386 monthly visits
  • Bob (welcometobob.com) — 468,069 monthly visits
  • Escentual (escentual.com) — 470,144 monthly visits
  • Emirates Oud (emiratesoud.co.uk) — 473,047 monthly visits
  • Sassy Saints (sassysaints.com) — 514,753 monthly visits

Questions

How much traffic does thisisunfolded.com get?
thisisunfolded.com had 383,649 visits in Oct 2026, as measured by SimilarWeb for this exact host. That is up 52% on the month before.
Is Unfolded running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 259 live Meta ads for thisisunfolded.com in the Meta Ad Library.
What platform is thisisunfolded.com built on?
thisisunfolded.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, AWIN, Cloudflare and Cloudflare CDN.
When was Unfolded created, and where is it based?
Unfolded was created in 2021 and is based in United Kingdom.
Which tracking pixels does thisisunfolded.com use?
Facebook Pixel, Google Adsense, Google Ads Pixel, Hotjar, TikTok Pixel and Triple Whale were found on its homepage.
What stores are similar to Unfolded?
Perfume Parlour UK, Gym King, Bob, Escentual and Emirates Oud, in the same Beauty & Fitness niche at a similar traffic level.
Track thisisunfolded.com

Get a snapshot feed of its new ads, catalogue changes and traffic, save it to your workspace, and compare it with competitors — free, no card.

Start tracking free