Store profile
What is UTIL (thisisutil.com)?
UTIL (thisisutil.com) is a Home Furnishings store on Shopify, based in Portugal, created in January 2017. SimilarWeb measured 18,708 visits to thisisutil.com in Sep 2026. That was down 44% on the month before. AdLibrarySpy has recorded 7 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Apple Pay, Arrive and Cloudflare and carries 243 products.
Live store facts · read October 31, 2026
See the full UTIL dossierTraffic
SimilarWeb measured 18,708 monthly visits to the exact host thisisutil.com in Sep 2026. That was down 44% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from United States (50%), Germany (33%) and Spain (16%).
Advertising on Meta
7 live Meta ads were running for thisisutil.com when the index last counted, and AdLibrarySpy holds 17 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.
Platform and tech stack
thisisutil.com is built on Shopify.
Its storefront lists 243 products and an average price around $1,420.80.
- Apps: Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Google Pay, Google Workspace, Klaviyo and Mailchimp
- Tracking pixels: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics, Google Tag Manager, Microsoft Clarity and Pinterest Pixel
Company and trust
UTIL was created in January 2017 and is based in Portugal.
Similar stores
Stores in the same Home Furnishings space at a comparable scale, by measured traffic:
- Promostock (promostock.pt) — 18,715 monthly visits
- Burel Factory (burelfactory.com) — 19,618 monthly visits
- Rolnorte (rolnorte.pt) — 20,570 monthly visits
- PRELIS (prelis.pt) — 21,250 monthly visits
- Premium Blank Apparel Wholesale (renebassett.com) — 23,478 monthly visits
- Loja do Inseto (lojadoinseto.pt) — 23,518 monthly visits
Questions
- How much traffic does thisisutil.com get?
- thisisutil.com had 18,708 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 44% on the month before.
- Is UTIL running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 7 live Meta ads for thisisutil.com in the Meta Ad Library.
- What platform is thisisutil.com built on?
- thisisutil.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, Cloudflare, Cloudflare CDN and Google Pay.
- When was UTIL created, and where is it based?
- UTIL was created in 2017 and is based in Portugal.
- Which tracking pixels does thisisutil.com use?
- Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics and Google Tag Manager were found on its homepage.
- What stores are similar to UTIL?
- Promostock, Burel Factory, Rolnorte, PRELIS and Premium Blank Apparel Wholesale, in the same Home Furnishings niche at a similar traffic level.
Related
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