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Store profile

What is True Utility (trueutility.com)?

True Utility (trueutility.com) is a Cookware & Diningware store on Shopify, based in United Kingdom, created in December 2016. SimilarWeb measured 17,705 visits to trueutility.com in Sep 2026. That was up 9% on the month before. Its storefront runs Arrive, AWIN and Cloudflare and carries 34 products.

Live store facts · read November 4, 2026

See the full True Utility dossier

Traffic

SimilarWeb measured 17,705 monthly visits to the exact host trueutility.com in Sep 2026. That was up 9% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (60%), United Kingdom (28%) and Spain (8%).

Platform and tech stack

trueutility.com is built on Shopify.

Its storefront lists 34 products and an average price around £16.24.

  • Apps: Arrive, AWIN, Cloudflare, Cloudflare CDN, Mailchimp, Microsoft 365, PayPal Express Checkout and Reviews.io
  • Tracking pixels: Facebook Pixel, Google Adsense, Google Ads Pixel and Pinterest Pixel

Company and trust

True Utility was created in December 2016 and is based in United Kingdom.

Similar stores

Stores in the same Cookware & Diningware space at a comparable scale, by measured traffic:

  • Garden Supplies, Country Clothing & Machinery (sam-turner.co.uk) — 414,752 monthly visits
  • Gardeners Dream Online Garden Centre (gardenersdream.co.uk) — 423,721 monthly visits
  • Sofa Club (sofaclub.co.uk) — 428,817 monthly visits
  • My 1st Years (my1styears.com) — 431,463 monthly visits
  • British homes direct (britishhomesdirect.co.uk) — 442,385 monthly visits
  • CRAFTFOLK (craft-folk.com) — 444,102 monthly visits

Questions

How much traffic does trueutility.com get?
trueutility.com had 17,705 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 9% on the month before.
What platform is trueutility.com built on?
trueutility.com runs on Shopify. Apps detected on its homepage include Arrive, AWIN, Cloudflare, Cloudflare CDN and Mailchimp.
When was True Utility created, and where is it based?
True Utility was created in 2016 and is based in United Kingdom.
Which tracking pixels does trueutility.com use?
Facebook Pixel, Google Adsense, Google Ads Pixel and Pinterest Pixel were found on its homepage.
What stores are similar to True Utility?
Garden Supplies, Country Clothing & Machinery, Gardeners Dream Online Garden Centre, Sofa Club, My 1st Years and British homes direct, in the same Cookware & Diningware niche at a similar traffic level.
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