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Store profile

What is Underrated Store (underratedstore.com)?

Underrated Store (underratedstore.com) is a Athletic Apparel store on Shopify, based in Australia, created in August 2021. SimilarWeb measured 4,086 visits to underratedstore.com in Sep 2026. That was down 43% on the month before. AdLibrarySpy has recorded 9 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Apple Pay and Arrive and carries 1,909 products.

Live store facts · read November 7, 2026

See the full Underrated Store dossier

Traffic

SimilarWeb measured 4,086 monthly visits to the exact host underratedstore.com in Sep 2026. That was down 43% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Australia (100%).

Advertising on Meta

9 live Meta ads were running for underratedstore.com when the index last counted, and AdLibrarySpy holds 10 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram).

Platform and tech stack

underratedstore.com is built on Shopify.

Its storefront lists 1,909 products and an average price around A$292.25.

  • Apps: Afterpay, Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Google Pay, Judge.me and Klaviyo
  • Tracking pixels: Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and Pinterest Pixel

Company and trust

Underrated Store was created in August 2021 and is based in Australia.

Similar stores

Stores in the same Athletic Apparel space at a comparable scale, by measured traffic:

  • Lee Mathews (leemathews.com.au) — 90,798 monthly visits
  • Shouz Boutique (shouz.com.au) — 90,905 monthly visits
  • XLARGE AU Official Site (xlarge.com.au) — 91,543 monthly visits
  • SOUTH.ST (southst.com.au) — 91,560 monthly visits
  • Airmed Scrubs Official Store (airmedscrubs.com.au) — 91,580 monthly visits
  • Scarlet & Sam (scarletandsam.com) — 91,649 monthly visits

Questions

How much traffic does underratedstore.com get?
underratedstore.com had 4,086 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 43% on the month before.
Is Underrated Store running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 9 live Meta ads for underratedstore.com in the Meta Ad Library.
What platform is underratedstore.com built on?
underratedstore.com runs on Shopify. Apps detected on its homepage include Afterpay, Apple Pay, Arrive, Cloudflare and Cloudflare CDN.
When was Underrated Store created, and where is it based?
Underrated Store was created in 2021 and is based in Australia.
Which tracking pixels does underratedstore.com use?
Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and Pinterest Pixel were found on its homepage.
What stores are similar to Underrated Store?
Lee Mathews, Shouz Boutique, XLARGE AU Official Site, SOUTH.ST and Airmed Scrubs Official Store, in the same Athletic Apparel niche at a similar traffic level.
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