How much traffic does universal-surplus.com get?

universal-surplus.com had 83,118 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 21% on the month before.

Is UNIVERSAL SURPLUS running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 11 live Meta ads for universal-surplus.com in the Meta Ad Library.

What platform is universal-surplus.com built on?

universal-surplus.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, Cloudflare, Cloudflare CDN and Doofinder.

When was UNIVERSAL SURPLUS created, and where is it based?

UNIVERSAL SURPLUS was created in 2023 and is based in France.

Which tracking pixels does universal-surplus.com use?

Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Pinterest Pixel and Snap Pixel were found on its homepage.

What stores are similar to UNIVERSAL SURPLUS?

ONY, Site officiel Balmain, Footkorner, Armor-lux and Bonnegueule, in the same Military niche at a similar traffic level.

Store profile

What is UNIVERSAL SURPLUS (universal-surplus.com)?

Name: What is UNIVERSAL SURPLUS (universal-surplus.com)?
Creator: AdLibrarySpy

UNIVERSAL SURPLUS (universal-surplus.com) is a Military store on Shopify, based in France, created in February 2023. SimilarWeb measured 83,118 visits to universal-surplus.com in Sep 2026. That was down 21% on the month before. AdLibrarySpy has recorded 11 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Apple Pay, Arrive and Cloudflare and carries 358 products.

Live store facts · read November 5, 2026

See the full UNIVERSAL SURPLUS dossier

Traffic

SimilarWeb measured 83,118 monthly visits to the exact host universal-surplus.com in Sep 2026. That was down 21% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (47%), France (17%) and United Kingdom (7%).

Advertising on Meta

11 live Meta ads were running for universal-surplus.com when the index last counted, and AdLibrarySpy holds 50 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

universal-surplus.com is built on Shopify.

Its storefront lists 358 products and an average price around €78.23.

Apps: Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Doofinder, Google Workspace, Klarna and Klaviyo
Tracking pixels: Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Pinterest Pixel, Snap Pixel and TikTok Pixel

Company and trust

UNIVERSAL SURPLUS was created in February 2023 and is based in France.

Similar stores

Stores in the same Military space at a comparable scale, by measured traffic:

ONY (my-ony.com) — 311,894 monthly visits
Site officiel Balmain (balmain.com) — 320,049 monthly visits
Footkorner (footkorner.com) — 325,695 monthly visits
Armor-lux (armorlux.com) — 330,972 monthly visits
Bonnegueule (bonnegueule.fr) — 338,423 monthly visits
Balzac Paris : Marque française de vêtements pour femme (balzac-paris.com) — 339,966 monthly visits

Questions

How much traffic does universal-surplus.com get?: universal-surplus.com had 83,118 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 21% on the month before.
Is UNIVERSAL SURPLUS running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 11 live Meta ads for universal-surplus.com in the Meta Ad Library.
What platform is universal-surplus.com built on?: universal-surplus.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, Cloudflare, Cloudflare CDN and Doofinder.
When was UNIVERSAL SURPLUS created, and where is it based?: UNIVERSAL SURPLUS was created in 2023 and is based in France.
Which tracking pixels does universal-surplus.com use?: Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Pinterest Pixel and Snap Pixel were found on its homepage.
What stores are similar to UNIVERSAL SURPLUS?: ONY, Site officiel Balmain, Footkorner, Armor-lux and Bonnegueule, in the same Military niche at a similar traffic level.

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