Store profile
What is Upfront (upfront.nl)?
Upfront (upfront.nl) is a Food & Drink store on Shopify, based in Netherlands, created in March 2021. SimilarWeb measured 495,308 visits to upfront.nl in Sep 2026. That was down 18% on the month before. AdLibrarySpy has recorded 44 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Arrive, AWIN and Cloudflare and carries 72 products.
Live store facts · read November 5, 2026
See the full Upfront dossierTraffic
SimilarWeb measured 495,308 monthly visits to the exact host upfront.nl in Sep 2026. That was down 18% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from Netherlands (89%), Belgium (7%) and Thailand (1%).
Advertising on Meta
44 live Meta ads were running for upfront.nl when the index last counted, and AdLibrarySpy holds 44 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.
Platform and tech stack
upfront.nl is built on Shopify.
Its storefront lists 72 products and an average price around €16.68.
- Apps: Arrive, AWIN, Cloudflare, Cloudflare CDN, Google Workspace, Klarna, Klaviyo and Snowplow
- Tracking pixels: Facebook Pixel, Google Adsense, Google Ads Pixel, Hotjar, Northbeam, Pinterest Pixel, Snap Pixel and TikTok Pixel
Company and trust
Upfront was created in March 2021 and is based in Netherlands.
Similar stores
Stores in the same Food & Drink space at a comparable scale, by measured traffic:
- Tony’s Chocolonely Global (tonyschocolonely.com) — 413,289 monthly visits
- Beer Taps, Beer Kegs & Accessories (beerwulf.com) — 198,475 monthly visits
- Snackje (snackje.com) — 175,172 monthly visits
- Van Beekum Specerijen (vanbeekumspecerijen.nl) — 168,082 monthly visits
- KINTO Europe (kinto-europe.com) — 144,665 monthly visits
- Cook & Pan (cookandpan.com) — 135,252 monthly visits
Questions
- How much traffic does upfront.nl get?
- upfront.nl had 495,308 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 18% on the month before.
- Is Upfront running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 44 live Meta ads for upfront.nl in the Meta Ad Library.
- What platform is upfront.nl built on?
- upfront.nl runs on Shopify. Apps detected on its homepage include Arrive, AWIN, Cloudflare, Cloudflare CDN and Google Workspace.
- When was Upfront created, and where is it based?
- Upfront was created in 2021 and is based in Netherlands.
- Which tracking pixels does upfront.nl use?
- Facebook Pixel, Google Adsense, Google Ads Pixel, Hotjar, Northbeam and Pinterest Pixel were found on its homepage.
- What stores are similar to Upfront?
- Tony’s Chocolonely Global, Beer Taps, Beer Kegs & Accessories, Snackje, Van Beekum Specerijen and KINTO Europe, in the same Food & Drink niche at a similar traffic level.
Related
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