How much traffic does usms.org get?

usms.org had 290,451 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 30% on the month before.

Is U.S. Masters Swimming running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 1 live Meta ads for usms.org in the Meta Ad Library.

When was U.S. Masters Swimming created, and where is it based?

U.S. Masters Swimming was created in 2016 and is based in United States.

Which tracking pixels does usms.org use?

Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and Hotjar were found on its homepage.

What stores are similar to U.S. Masters Swimming?

Sportsman's Guide, SRAM, Brownells: Gun Parts, Reloading, Ammo, Firearms, & More!, Running Warehouse and Formula1.com, in the same Swimming niche at a similar traffic level.

Store profile

What is U.S. Masters Swimming (usms.org)?

Name: What is U.S. Masters Swimming (usms.org)?
Creator: AdLibrarySpy

U.S. Masters Swimming (usms.org) is a Swimming store, based in United States, created in December 2016. SimilarWeb measured 290,451 visits to usms.org in Sep 2026. That was down 30% on the month before. AdLibrarySpy has recorded 1 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Algolia, Classy and Facebook SDK and carries 2,924 products.

Live store facts · read November 10, 2026

See the full U.S. Masters Swimming dossier

Traffic

SimilarWeb measured 290,451 monthly visits to the exact host usms.org in Sep 2026. That was down 30% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (67%), Canada (3%) and Spain (3%).

Advertising on Meta

1 live Meta ads were running for usms.org when the index last counted, and AdLibrarySpy holds 1 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram).

Platform and tech stack

Its storefront lists 2,924 products.

Apps: Algolia, Classy, Facebook SDK, Kustomer, Microsoft 365, reCAPTCHA and Sitecore CMS
Tracking pixels: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Hotjar, LinkedIn Insight Tag and Microsoft Clarity

Company and trust

U.S. Masters Swimming was created in December 2016 and is based in United States.

Similar stores

Stores in the same Swimming space at a comparable scale, by measured traffic:

Sportsman's Guide (sportsmansguide.com) — 1,332,188 monthly visits
SRAM (sram.com) — 1,425,246 monthly visits
Brownells: Gun Parts, Reloading, Ammo, Firearms, & More! (brownells.com) — 1,435,708 monthly visits
Running Warehouse (runningwarehouse.com) — 1,463,573 monthly visits
Formula1.com (tickets.formula1.com) — 1,469,716 monthly visits
Scott (scott-sports.com) — 1,587,179 monthly visits

Questions

How much traffic does usms.org get?: usms.org had 290,451 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 30% on the month before.
Is U.S. Masters Swimming running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 1 live Meta ads for usms.org in the Meta Ad Library.
When was U.S. Masters Swimming created, and where is it based?: U.S. Masters Swimming was created in 2016 and is based in United States.
Which tracking pixels does usms.org use?: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and Hotjar were found on its homepage.
What stores are similar to U.S. Masters Swimming?: Sportsman's Guide, SRAM, Brownells: Gun Parts, Reloading, Ammo, Firearms, & More!, Running Warehouse and Formula1.com, in the same Swimming niche at a similar traffic level.

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