Store profile
What is UTS (utsplay.com)?
UTS (utsplay.com) is a Toys & Hobbies store, based in Bulgaria, created in July 2025. SimilarWeb measured 2,734 visits to utsplay.com in Sep 2026. That was up 234% on the month before. AdLibrarySpy has recorded 13 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Google Workspace and carries 8 products.
Live store facts · read November 7, 2026
See the full UTS dossierTraffic
SimilarWeb measured 2,734 monthly visits to the exact host utsplay.com in Sep 2026. That was up 234% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from Spain (51%) and India (49%).
Advertising on Meta
13 live Meta ads were running for utsplay.com when the index last counted, and AdLibrarySpy holds 14 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram).
Platform and tech stack
Its storefront lists 8 products.
- Apps: Google Workspace
- Tracking pixels: Facebook Pixel, Google Tag Manager, LinkedIn Insight Tag, Microsoft Clarity and TikTok Pixel
Company and trust
UTS was created in July 2025 and is based in Bulgaria.
Similar stores
Stores in the same Toys & Hobbies space at a comparable scale, by measured traffic:
- IDEA HOBBY (ideahobby.ro) — 3,004 monthly visits
- Toysi.bg (toysi.bg) — 2,101 monthly visits
- Wild Baby (wildbaby.bg) — 2,034 monthly visits
- Хоби Свят> хоби и крафт материали (hobbysvqt.com) — 3,729 monthly visits
- Детски магазин ПАТИЛАНЦИ Благоевград (patilanci-blagoevgrad.com) — 4,162 monthly visits
- Tremendu Crochet (tremenducrochet.com) — 4,245 monthly visits
Questions
- How much traffic does utsplay.com get?
- utsplay.com had 2,734 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 234% on the month before.
- Is UTS running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 13 live Meta ads for utsplay.com in the Meta Ad Library.
- When was UTS created, and where is it based?
- UTS was created in 2025 and is based in Bulgaria.
- Which tracking pixels does utsplay.com use?
- Facebook Pixel, Google Tag Manager, LinkedIn Insight Tag, Microsoft Clarity and TikTok Pixel were found on its homepage.
- What stores are similar to UTS?
- IDEA HOBBY, Toysi.bg, Wild Baby, Хоби Свят> хоби и крафт материали and Детски магазин ПАТИЛАНЦИ Благоевград, in the same Toys & Hobbies niche at a similar traffic level.
Related
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