Store profile
What is Varlo (varlo.com)?
Varlo (varlo.com) is a Sports store on Shopify, based in United States, created in September 2024. SimilarWeb measured 16,750 visits to varlo.com in Sep 2026. That was down 36% on the month before. AdLibrarySpy has recorded 58 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Apple Pay, Arrive and Cloudflare and carries 150 products.
Live store facts · read November 7, 2026
See the full Varlo dossierTraffic
SimilarWeb measured 16,750 monthly visits to the exact host varlo.com in Sep 2026. That was down 36% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from United States (82%), United Kingdom (11%) and India (6%).
Advertising on Meta
58 live Meta ads were running for varlo.com when the index last counted, and AdLibrarySpy holds 76 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.
Platform and tech stack
varlo.com is built on Shopify.
Its storefront lists 150 products and an average price around $122.06.
- Apps: Apple Pay, Arrive, Cloudflare, Cloudflare CDN, GoAffPro, Google Pay, HubSpot and Judge.me
- Tracking pixels: Amplitude, Google Tag Manager and Microsoft Clarity
Company and trust
Varlo was created in September 2024 and is based in United States.
Similar stores
Stores in the same Sports space at a comparable scale, by measured traffic:
- Tracksmith (tracksmith.com) — 472,575 monthly visits
- Custom Jerseys Baseball, Basketball, Football & Hockey at Fansidea (fansidea.com) — 476,619 monthly visits
- Marathon Sports (marathonsports.com) — 481,683 monthly visits
- KastKing Freshwater & Saltwater Fishing Gear (kastking.com) — 484,412 monthly visits
- Garage Grown Gear (garagegrowngear.com) — 484,719 monthly visits
- Vélo électrique : Upway le spécialiste du VAE reconditionné (upway.fr) — 497,782 monthly visits
Questions
- How much traffic does varlo.com get?
- varlo.com had 16,750 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 36% on the month before.
- Is Varlo running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 58 live Meta ads for varlo.com in the Meta Ad Library.
- What platform is varlo.com built on?
- varlo.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, Cloudflare, Cloudflare CDN and GoAffPro.
- When was Varlo created, and where is it based?
- Varlo was created in 2024 and is based in United States.
- Which tracking pixels does varlo.com use?
- Amplitude, Google Tag Manager and Microsoft Clarity were found on its homepage.
- What stores are similar to Varlo?
- Tracksmith, Custom Jerseys Baseball, Basketball, Football & Hockey at Fansidea, Marathon Sports, KastKing Freshwater & Saltwater Fishing Gear and Garage Grown Gear, in the same Sports niche at a similar traffic level.
Related
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