Store profile
What is Varsity.com (varsity.com)?
Varsity.com (varsity.com) is a Cheerleading store on Shopify, based in United States, created in December 2016. SimilarWeb measured 309,749 visits to varsity.com in Sep 2026. That was down 2% on the month before. AdLibrarySpy has recorded 174 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Cloudflare, Klaviyo and Microsoft 365 and carries 761 products.
Live store facts · read November 3, 2026
See the full Varsity.com dossierTraffic
SimilarWeb measured 309,749 monthly visits to the exact host varsity.com in Sep 2026. That was down 2% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from United States (74%), United Kingdom (3%) and Canada (2%).
Advertising on Meta
174 live Meta ads were running for varsity.com when the index last counted, and AdLibrarySpy holds 174 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.
Platform and tech stack
varsity.com is built on Shopify.
Its storefront lists 761 products and an average price around $42.86.
- Apps: Cloudflare, Klaviyo, Microsoft 365, OneTrust Cookie Consent, Salesforce, Salesforce Live Agent, Vimeo and Wordpress
- Tracking pixels: Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Hotjar and TikTok Pixel
Company and trust
Varsity.com was created in December 2016 and is based in United States.
Similar stores
Stores in the same Cheerleading space at a comparable scale, by measured traffic:
- Outdoor Research: Born in the Elements. Built on the Trail. (outdoorresearch.com) — 690,931 monthly visits
- Baseball Lifestyle 101 (bl101.com) — 713,088 monthly visits
- Poncho Outdoors (ponchooutdoors.com) — 733,207 monthly visits
- woom USA (woom.com) — 743,430 monthly visits
- YozmaSport (yozmasport.com) — 825,544 monthly visits
- Black Diamond® Equipment (blackdiamondequipment.com) — 864,886 monthly visits
Questions
- How much traffic does varsity.com get?
- varsity.com had 309,749 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 2% on the month before.
- Is Varsity.com running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 174 live Meta ads for varsity.com in the Meta Ad Library.
- What platform is varsity.com built on?
- varsity.com runs on Shopify. Apps detected on its homepage include Cloudflare, Klaviyo, Microsoft 365, OneTrust Cookie Consent and Salesforce.
- When was Varsity.com created, and where is it based?
- Varsity.com was created in 2016 and is based in United States.
- Which tracking pixels does varsity.com use?
- Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Hotjar and TikTok Pixel were found on its homepage.
- What stores are similar to Varsity.com?
- Outdoor Research: Born in the Elements. Built on the Trail., Baseball Lifestyle 101, Poncho Outdoors, woom USA and YozmaSport, in the same Cheerleading niche at a similar traffic level.
Related
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