How much traffic does vitacost.com get?

vitacost.com had 1,238,126 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 7% on the month before.

Is Vitacost running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 1 live Meta ads for vitacost.com in the Meta Ad Library.

What platform is vitacost.com built on?

vitacost.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, Attentive, Cloudflare and Cloudflare CDN.

When was Vitacost created, and where is it based?

Vitacost was created in 2020 and is based in United States.

Which tracking pixels does vitacost.com use?

Adobe Analytics, Adobe Tag Manager, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.

What stores are similar to Vitacost?

Primal Remedies, Loop Earplugs America, Larine, Cupids Fragrances and Grüns Daily Nutrition, in the same Vitamins & Supplements niche at a similar traffic level.

Store profile

What is Vitacost (vitacost.com)?

Name: What is Vitacost (vitacost.com)?
Creator: AdLibrarySpy

Vitacost (vitacost.com) is a Vitamins & Supplements store on Shopify, based in United States, created in July 2020. SimilarWeb measured 1,238,126 visits to vitacost.com in Sep 2026. That was down 7% on the month before. AdLibrarySpy has recorded 1 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Apple Pay, Arrive and Attentive and carries 25,001 products.

Live store facts · read November 1, 2026

See the full Vitacost dossier

Traffic

SimilarWeb measured 1,238,126 monthly visits to the exact host vitacost.com in Sep 2026. That was down 7% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (91%), Puerto Rico (1%) and Canada (1%).

Advertising on Meta

1 live Meta ads were running for vitacost.com when the index last counted, and AdLibrarySpy holds 6 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

vitacost.com is built on Shopify.

Its storefront lists 25,001 products.

Apps: Apple Pay, Arrive, Attentive, Cloudflare, Cloudflare CDN, Google Pay, Judge.me and Klaviyo
Tracking pixels: Adobe Analytics, Adobe Tag Manager, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and Pinterest Pixel

Company and trust

Vitacost was created in July 2020 and is based in United States.

Similar stores

Stores in the same Vitamins & Supplements space at a comparable scale, by measured traffic:

Primal Remedies (primal-remedies.com) — 1,223,398 monthly visits
Loop Earplugs America (us.loopearplugs.com) — 1,261,290 monthly visits
Larine (buylarine.com) — 1,214,659 monthly visits
Cupids Fragrances (cupids.com) — 1,211,817 monthly visits
Grüns Daily Nutrition (gruns.co) — 1,267,740 monthly visits
Swanson Vitamins (swansonvitamins.com) — 1,300,883 monthly visits

Questions

How much traffic does vitacost.com get?: vitacost.com had 1,238,126 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 7% on the month before.
Is Vitacost running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 1 live Meta ads for vitacost.com in the Meta Ad Library.
What platform is vitacost.com built on?: vitacost.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, Attentive, Cloudflare and Cloudflare CDN.
When was Vitacost created, and where is it based?: Vitacost was created in 2020 and is based in United States.
Which tracking pixels does vitacost.com use?: Adobe Analytics, Adobe Tag Manager, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
What stores are similar to Vitacost?: Primal Remedies, Loop Earplugs America, Larine, Cupids Fragrances and Grüns Daily Nutrition, in the same Vitamins & Supplements niche at a similar traffic level.

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