How much traffic does waitrose.com get?

waitrose.com had 6,045,005 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 3% on the month before.

Is Waitrose & Partners running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 235 live Meta ads for waitrose.com in the Meta Ad Library.

When was Waitrose & Partners created, and where is it based?

Waitrose & Partners was created in 2016 and is based in United Kingdom.

Which tracking pixels does waitrose.com use?

Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.

What stores are similar to Waitrose & Partners?

Morrisons, Iceland Groceries, ALDI UK, Jamie Oliver and HelloFresh: #1 Recipe Box Delivery Service, in the same Food niche at a similar traffic level.

Store profile

What is Waitrose & Partners (waitrose.com)?

Name: What is Waitrose & Partners (waitrose.com)?
Creator: AdLibrarySpy

Waitrose & Partners (waitrose.com) is a Food store, based in United Kingdom, created in December 2016. SimilarWeb measured 6,045,005 visits to waitrose.com in Sep 2026. That was down 3% on the month before. AdLibrarySpy has recorded 235 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Adobe Experience Manager, Bazaarvoice and Cloudflare and carries 24,620 products.

Live store facts · read November 7, 2026

See the full Waitrose & Partners dossier

Traffic

SimilarWeb measured 6,045,005 monthly visits to the exact host waitrose.com in Sep 2026. That was down 3% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United Kingdom (92%), United States (2%) and Germany (1%).

Advertising on Meta

235 live Meta ads were running for waitrose.com when the index last counted, and AdLibrarySpy holds 264 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 24,620 products.

Apps: Adobe Experience Manager, Bazaarvoice, Cloudflare, Contentsquare, Deliveroo, Impact, Mailchimp and Monetate
Tracking pixels: Google Adsense, Google Ads Pixel and Google Tag Manager

Company and trust

Waitrose & Partners was created in December 2016 and is based in United Kingdom.

Similar stores

Stores in the same Food space at a comparable scale, by measured traffic:

Morrisons (groceries.morrisons.com) — 5,974,100 monthly visits
Iceland Groceries (iceland.co.uk) — 7,023,740 monthly visits
ALDI UK (aldi.co.uk) — 4,894,784 monthly visits
Jamie Oliver (jamieoliver.com) — 2,883,883 monthly visits
HelloFresh: #1 Recipe Box Delivery Service (hellofresh.co.uk) — 1,648,341 monthly visits
KFC (kfc.co.uk) — 1,527,978 monthly visits

Questions

How much traffic does waitrose.com get?: waitrose.com had 6,045,005 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 3% on the month before.
Is Waitrose & Partners running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 235 live Meta ads for waitrose.com in the Meta Ad Library.
When was Waitrose & Partners created, and where is it based?: Waitrose & Partners was created in 2016 and is based in United Kingdom.
Which tracking pixels does waitrose.com use?: Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
What stores are similar to Waitrose & Partners?: Morrisons, Iceland Groceries, ALDI UK, Jamie Oliver and HelloFresh: #1 Recipe Box Delivery Service, in the same Food niche at a similar traffic level.

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