How much traffic does walmart.com get?

walmart.com had 551,340,230 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 5% on the month before.

Is Walmart running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 12,907 live Meta ads for walmart.com in the Meta Ad Library.

When was Walmart created, and where is it based?

Walmart was created in 2016 and is based in United States.

Which tracking pixels does walmart.com use?

FullStory was found on its homepage.

What stores are similar to Walmart?

Target : Expect More. Pay Less., Nordstrom Online & In Store: Shoes, Jewelry, Clothing, Makeup, Dresses, Sam's Club, Argos and Welcome to Costco Wholesale, in the same Mass Merchants & Department Stores niche at a similar traffic level.

Store profile

What is Walmart (walmart.com)?

Name: What is Walmart (walmart.com)?
Creator: AdLibrarySpy

Walmart (walmart.com) is a Mass Merchants & Department Stores store, based in United States, created in December 2016. SimilarWeb measured 551,340,230 visits to walmart.com in Sep 2026. That was down 5% on the month before. AdLibrarySpy has recorded 12,907 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Bazaarvoice, Cloudinary and Fit Predictor and carries 10,288 products.

Live store facts · read October 31, 2026

See the full Walmart dossier

Traffic

SimilarWeb measured 551,340,230 monthly visits to the exact host walmart.com in Sep 2026. That was down 5% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (95%), Canada (1%) and Mexico (1%).

Advertising on Meta

12,907 live Meta ads were running for walmart.com when the index last counted, and AdLibrarySpy holds 16,431 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 10,288 products.

Apps: Bazaarvoice, Cloudinary, Fit Predictor, Google Pay, Medallia, Next.js, Proofpoint Email Security and Salesforce Service Cloud
Tracking pixels: FullStory

Company and trust

Walmart was created in December 2016 and is based in United States.

Similar stores

Stores in the same Mass Merchants & Department Stores space at a comparable scale, by measured traffic:

Target : Expect More. Pay Less. (target.com) — 255,078,769 monthly visits
Nordstrom Online & In Store: Shoes, Jewelry, Clothing, Makeup, Dresses (nordstrom.com) — 56,545,392 monthly visits
Sam's Club (samsclub.com) — 52,517,589 monthly visits
Argos (argos.co.uk) — 44,149,268 monthly visits
Welcome to Costco Wholesale (costco.ca) — 27,295,074 monthly visits
JCPenney: Clothing, Bed & Bath, Home Decor, Jewelry & Beauty (jcpenney.com) — 26,773,265 monthly visits

Questions

How much traffic does walmart.com get?: walmart.com had 551,340,230 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 5% on the month before.
Is Walmart running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 12,907 live Meta ads for walmart.com in the Meta Ad Library.
When was Walmart created, and where is it based?: Walmart was created in 2016 and is based in United States.
Which tracking pixels does walmart.com use?: FullStory was found on its homepage.
What stores are similar to Walmart?: Target : Expect More. Pay Less., Nordstrom Online & In Store: Shoes, Jewelry, Clothing, Makeup, Dresses, Sam's Club, Argos and Welcome to Costco Wholesale, in the same Mass Merchants & Department Stores niche at a similar traffic level.

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