How much traffic does wella.com get?

wella.com had 782,843 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 3% on the month before.

Is Wella Professionals US running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 53 live Meta ads for wella.com in the Meta Ad Library.

When was Wella Professionals US created, and where is it based?

Wella Professionals US was created in 2017 and is based in United States.

Which tracking pixels does wella.com use?

Adobe Analytics, Adobe Tag Manager, Google Adsense, Google Ads Pixel, Google Tag Manager and Hotjar were found on its homepage.

What stores are similar to Wella Professionals US?

SamsBeauty.com, The Ultimate Online Perfume Store for Men, Women & Kids., Carolina Herrera, Welcome to CeraVe: Your Skincare & Haircare Expert and Essence, in the same Hair Care niche at a similar traffic level.

Store profile

What is Wella Professionals US (wella.com)?

Name: What is Wella Professionals US (wella.com)?
Creator: AdLibrarySpy

Wella Professionals US (wella.com) is a Hair Care store, based in United States, created in January 2017. SimilarWeb measured 782,843 visits to wella.com in Sep 2026. That was down 3% on the month before. AdLibrarySpy has recorded 53 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Fastly CDN, Microsoft 365 and Next.js and carries 117 products.

Live store facts · read November 8, 2026

See the full Wella Professionals US dossier

Traffic

SimilarWeb measured 782,843 monthly visits to the exact host wella.com in Sep 2026. That was down 3% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (29%), United Kingdom (6%) and Germany (6%).

Advertising on Meta

53 live Meta ads were running for wella.com when the index last counted, and AdLibrarySpy holds 81 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram).

Platform and tech stack

Its storefront lists 117 products.

Apps: Fastly CDN, Microsoft 365, Next.js, Olapic and OneTrust Cookie Consent
Tracking pixels: Adobe Analytics, Adobe Tag Manager, Google Adsense, Google Ads Pixel, Google Tag Manager and Hotjar

Company and trust

Wella Professionals US was created in January 2017 and is based in United States.

Similar stores

Stores in the same Hair Care space at a comparable scale, by measured traffic:

SamsBeauty.com (samsbeauty.com) — 1,209,376 monthly visits
The Ultimate Online Perfume Store for Men, Women & Kids. (maxaroma.com) — 1,211,276 monthly visits
Carolina Herrera (carolinaherrera.com) — 1,242,402 monthly visits
Welcome to CeraVe: Your Skincare & Haircare Expert (cerave.com) — 1,268,094 monthly visits
Essence (essence.com) — 1,271,264 monthly visits
Group Fitness Classes & Heart Rate-Based Interval Training (orangetheory.com) — 1,282,398 monthly visits

Questions

How much traffic does wella.com get?: wella.com had 782,843 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 3% on the month before.
Is Wella Professionals US running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 53 live Meta ads for wella.com in the Meta Ad Library.
When was Wella Professionals US created, and where is it based?: Wella Professionals US was created in 2017 and is based in United States.
Which tracking pixels does wella.com use?: Adobe Analytics, Adobe Tag Manager, Google Adsense, Google Ads Pixel, Google Tag Manager and Hotjar were found on its homepage.
What stores are similar to Wella Professionals US?: SamsBeauty.com, The Ultimate Online Perfume Store for Men, Women & Kids., Carolina Herrera, Welcome to CeraVe: Your Skincare & Haircare Expert and Essence, in the same Hair Care niche at a similar traffic level.

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