Store profile
What is wilko.com (wilko.com)?
wilko.com (wilko.com) is a Gardening & Landscaping store, created in December 2016. SimilarWeb measured 2,700,275 visits to wilko.com in Sep 2026. That was down 14% on the month before. AdLibrarySpy has recorded 67 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Cloudflare CDN and Dynamic Yield and carries 100,000 products.
Live store facts · read November 7, 2026
See the full wilko.com dossierTraffic
SimilarWeb measured 2,700,275 monthly visits to the exact host wilko.com in Sep 2026. That was down 14% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from United Kingdom (90%), United States (2%) and Uzbekistan (0%).
Advertising on Meta
67 live Meta ads were running for wilko.com when the index last counted, and AdLibrarySpy holds 71 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram).
Platform and tech stack
Its storefront lists 100,000 products.
- Apps: Afterpay, Cloudflare CDN and Dynamic Yield
- Tracking pixels: Google Tag Manager
Company and trust
wilko.com was created in December 2016.
Similar stores
Stores in the same Gardening & Landscaping space at a comparable scale, by measured traffic:
- Dreams (dreams.co.uk) — 1,312,646 monthly visits
- Wickes DIY & Trade Home Improvement Products and Inspiration (wickes.co.uk) — 7,208,566 monthly visits
- Jewson Builders Merchants, Timber Merchants & Tool Hire (jewson.co.uk) — 676,431 monthly visits
- Tefal UK : innovative leader in kitchen and home appliances (tefal.co.uk) — 567,531 monthly visits
- Euronics Site (euronics.co.uk) — 253,956 monthly visits
- Sofas (sofa.com) — 188,046 monthly visits
Questions
- How much traffic does wilko.com get?
- wilko.com had 2,700,275 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 14% on the month before.
- Is wilko.com running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 67 live Meta ads for wilko.com in the Meta Ad Library.
- When was wilko.com created, and where is it based?
- wilko.com was created in 2016.
- Which tracking pixels does wilko.com use?
- Google Tag Manager was found on its homepage.
- What stores are similar to wilko.com?
- Dreams, Wickes DIY & Trade Home Improvement Products and Inspiration, Jewson Builders Merchants, Timber Merchants & Tool Hire, Tefal UK : innovative leader in kitchen and home appliances and Euronics Site, in the same Gardening & Landscaping niche at a similar traffic level.
Related
Get a snapshot feed of its new ads, catalogue changes and traffic, save it to your workspace, and compare it with competitors — free, no card.