How much traffic does zwift.com get?

zwift.com had 1,865,763 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 12% on the month before.

Is Zwift running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 3 live Meta ads for zwift.com in the Meta Ad Library.

What platform is zwift.com built on?

zwift.com runs on Shopify. Apps detected on its homepage include Affirm, Happy Returns, Kustomer, Mimecast Email Security and Next.js.

When was Zwift created, and where is it based?

Zwift was created in 2016 and is based in United States.

Which tracking pixels does zwift.com use?

Amplitude and Segment were found on its homepage.

What stores are similar to Zwift?

Lectric eBikes®, KUIU, UTR Sports, SwimOutlet.com and Mountain Bike, Ski & Snowboard, in the same Cycling niche at a similar traffic level.

Store profile

What is Zwift (zwift.com)?

Name: What is Zwift (zwift.com)?
Creator: AdLibrarySpy

Zwift (zwift.com) is a Cycling store on Shopify, based in United States, created in December 2016. SimilarWeb measured 1,865,763 visits to zwift.com in Sep 2026. That was up 12% on the month before. AdLibrarySpy has recorded 3 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Affirm, Happy Returns and Kustomer and carries 58 products.

Live store facts · read November 3, 2026

See the full Zwift dossier

Traffic

SimilarWeb measured 1,865,763 monthly visits to the exact host zwift.com in Sep 2026. That was up 12% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (20%), Germany (13%) and United Kingdom (12%).

Advertising on Meta

3 live Meta ads were running for zwift.com when the index last counted, and AdLibrarySpy holds 3 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

zwift.com is built on Shopify.

Its storefront lists 58 products.

Apps: Affirm, Happy Returns, Kustomer, Mimecast Email Security, Next.js, Optimizely, Prismic CMS and YouTube Player
Tracking pixels: Amplitude and Segment

Company and trust

Zwift was created in December 2016 and is based in United States.

It holds a 2.0-star rating across 232 reviews.

Similar stores

Stores in the same Cycling space at a comparable scale, by measured traffic:

Lectric eBikes® (lectricebikes.com) — 1,859,855 monthly visits
KUIU (kuiu.com) — 1,752,206 monthly visits
UTR Sports (utrsports.net) — 1,676,018 monthly visits
SwimOutlet.com (swimoutlet.com) — 1,594,087 monthly visits
Mountain Bike, Ski & Snowboard (evo.com) — 2,313,941 monthly visits
Venum, The World's leading combat sports brand. (venum.com) — 1,478,496 monthly visits

Questions

How much traffic does zwift.com get?: zwift.com had 1,865,763 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 12% on the month before.
Is Zwift running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 3 live Meta ads for zwift.com in the Meta Ad Library.
What platform is zwift.com built on?: zwift.com runs on Shopify. Apps detected on its homepage include Affirm, Happy Returns, Kustomer, Mimecast Email Security and Next.js.
When was Zwift created, and where is it based?: Zwift was created in 2016 and is based in United States.
Which tracking pixels does zwift.com use?: Amplitude and Segment were found on its homepage.
What stores are similar to Zwift?: Lectric eBikes®, KUIU, UTR Sports, SwimOutlet.com and Mountain Bike, Ski & Snowboard, in the same Cycling niche at a similar traffic level.

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