Facebook ad playbooks by niche

How brands in each niche advertise on Facebook and Instagram, measured on the 1,999,071 new Meta ads that online stores started in September 2026 in the AdLibrarySpy index. A niche with too few ads behind its numbers has no playbook.

Data as of October 29, 2026, from AdLibrarySpy’s “Facebook ad statistics, September 2026” (frozen when published, refreshed monthly).