Is Allbirds legit?

Our check

Allbirds runs 1 live Meta ad and gets about 2K visits a month (SimilarWeb, Sep 2026). The store was created in Apr 2022, 4 years ago, and is based in Austria.

Checked October 31, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 4 years: created Apr 2022.

The facts

Live Meta ads

1

Monthly visits

2K (SimilarWeb, Sep 2026)

Traffic vs month before

-3%

Store created

Apr 2022

Based in

Austria

Niche

Athletic Apparel

Payment options detected

Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay

Questions shoppers ask

Is Allbirds legit?

Allbirds runs 1 live Meta ad and gets about 2K visits a month (SimilarWeb, Sep 2026). The store was created in Apr 2022, 4 years ago, and is based in Austria. These are measured facts, not a rating; check the flags on this page before you buy.

Where is Allbirds based?

allbirds.it is registered as a store in Austria.

How much traffic does allbirds.it get?

allbirds.it had 1,910 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 3% on the month before. Allbirds traffic and size

How much revenue does Allbirds make?

Allbirds does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 1,910 visits in Sep 2026 (SimilarWeb), 1 live Meta ad and 341 products. How big is Allbirds?

What ads is Allbirds running?

AdLibrarySpy recorded 1 live Meta ad (Facebook and Instagram) for allbirds.it.

Who are Allbirds's competitors?

Allbirds's closest competitors in the AdLibrarySpy index, by niche and traffic, are Women’s Best FR (fr.womensbest.com), Wellcum Merchandising (w-merchandise.com), sartale.com, ANNA (annaij.com) and HiLo sports ® Fahrradzubehör aus Leidenschaft (hilosports.ch). Sites like Allbirds