Is boohoo legit?
au.boohoo.comOur check
boohoo gets about 740K visits a month (SimilarWeb, Sep 2026). The store was created in May 2017, 9 years ago, and is based in Australia.
Checked . Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.
Good signs and warning signs
- Open for 9 years: created May 2017.
- Large audience: about 740K visits a month.
The facts
- Monthly visits
- 740K (SimilarWeb, Sep 2026)
- Traffic vs month before
- -27%
- Store created
- May 2017
- Based in
- Australia
- Niche
- Women's Clothing
- Payment options detected
- Afterpay, Klarna
Questions shoppers ask
- Is boohoo legit?
- boohoo gets about 740K visits a month (SimilarWeb, Sep 2026). The store was created in May 2017, 9 years ago, and is based in Australia. These are measured facts, not a rating; check the flags on this page before you buy.
- Where is boohoo based?
- au.boohoo.com is registered as a store in Australia.
