bareMinerals vs DevaCurl
bareMinerals (bareminerals.com) and DevaCurl (devacurl.com) are stores in related niches (Make-Up & Cosmetics and Hair Care) in the AdLibrarySpy index. bareMinerals gets more monthly visits than DevaCurl: about 630K vs 66K.
The facts we hold on both, side by side. Checked October 31, 2026.
In short
- bareMinerals gets more monthly visits than DevaCurl: about 630K vs 66K.
- DevaCurl runs more live Meta ads than bareMinerals: 44 vs 36.
- DevaCurl advertised on more days in the past 12 months: 32 vs 28.
- bareMinerals has the higher Trustpilot score: 2.1 vs 1.6.
| Fact |  bareMinerals | |
|---|---|---|
| Monthly visits (SimilarWeb) | 630K (Sep 2026) | 66K (Sep 2026) |
| Live Meta ads | 36 | 44 |
| Trustpilot | 2.1 / 5 (21 reviews) | 1.6 / 5 (22 reviews) |
| Store created | Dec 2016 | Dec 2016 |
| Based in | United States | United States |
| Niche | Make-Up & Cosmetics | Hair Care |
| Payment options detected | Afterpay, Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay | Afterpay |
Questions shoppers ask
- What is the difference between bareMinerals and DevaCurl?
- bareMinerals gets more monthly visits than DevaCurl: about 630K vs 66K. DevaCurl runs more live Meta ads than bareMinerals: 44 vs 36. DevaCurl advertised on more days in the past 12 months: 32 vs 28. bareMinerals has the higher Trustpilot score: 2.1 vs 1.6.
- Do bareMinerals and DevaCurl sell the same things?
- Both are listed in related niches: bareMinerals in Make-Up & Cosmetics, DevaCurl in Hair Care.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is bareMinerals legit? · Is DevaCurl legit?