BASED vs Dossier
BASED (based.com) and Dossier (dossier.co) are stores in related niches (Hair Care and Perfumes & Fragrances) in the AdLibrarySpy index. BASED gets more monthly visits than Dossier: about 1.5M vs 1.3M.
The facts we hold on both, side by side. Checked November 2, 2026.
In short
- BASED gets more monthly visits than Dossier: about 1.5M vs 1.3M.
- Dossier runs more live Meta ads than BASED: 114 vs 9.
- Dossier advertised on more days in the past 12 months: 29 vs 24.
- Dossier's store is older: created Dec 2018, BASED's in Nov 2023.
| Fact |  BASED |  Dossier |
|---|---|---|
| Monthly visits (SimilarWeb) | 1.5M (Sep 2026) | 1.3M (Sep 2026) |
| Live Meta ads | 9 | 114 |
| Store created | Nov 2023 | Dec 2018 |
| Based in | United States | United States |
| Niche | Hair Care | Perfumes & Fragrances |
Questions shoppers ask
- What is the difference between BASED and Dossier?
- BASED gets more monthly visits than Dossier: about 1.5M vs 1.3M. Dossier runs more live Meta ads than BASED: 114 vs 9. Dossier advertised on more days in the past 12 months: 29 vs 24. Dossier's store is older: created Dec 2018, BASED's in Nov 2023.
- Do BASED and Dossier sell the same things?
- Both are listed in related niches: BASED in Hair Care, Dossier in Perfumes & Fragrances.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is BASED legit? · Is Dossier legit?