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BASED vs Luckyscent

BASED (based.com) and Luckyscent (luckyscent.com) are stores in related niches (Hair Care and Perfumes & Fragrances) in the AdLibrarySpy index. BASED gets more monthly visits than Luckyscent: about 1.5M vs 1.3M.

The facts we hold on both, side by side. Checked October 30, 2026.

In short

  • BASED gets more monthly visits than Luckyscent: about 1.5M vs 1.3M.
  • BASED runs more live Meta ads than Luckyscent: 8 vs 2.
  • BASED advertised on more days in the past 12 months: 21 vs 17.
  • Luckyscent's store is older: created Dec 2016, BASED's in Nov 2023.
FactBASED logoBASEDLuckyscent logoLuckyscent
Monthly visits (SimilarWeb)1.5M (Sep 2026)1.3M (Sep 2026)
Live Meta ads82
Store createdNov 2023Dec 2016
Based inUnited StatesUnited States
NicheHair CarePerfumes & Fragrances
Payment options detectedApple Pay, Google Pay, PayPal Express Checkout, Shop PayAfterpay

Questions shoppers ask

What is the difference between BASED and Luckyscent?
BASED gets more monthly visits than Luckyscent: about 1.5M vs 1.3M. BASED runs more live Meta ads than Luckyscent: 8 vs 2. BASED advertised on more days in the past 12 months: 21 vs 17. Luckyscent's store is older: created Dec 2016, BASED's in Nov 2023.
Do BASED and Luckyscent sell the same things?
Both are listed in related niches: BASED in Hair Care, Luckyscent in Perfumes & Fragrances.

Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is BASED legit? · Is Luckyscent legit?